2 hrs ago
Meta Expands Zuckerberg’s AI Push With Muse for Small Businesses
Meta created a new AI helper called Muse for small businesses.
The helper can connect to many tools that businesses already use.
These include apps for planning, video meetings, bookkeeping, design, sales and messaging.
It can also connect to professional Instagram and Facebook accounts.
This may help businesses manage their work in one place.
Meta has not said how much the new service will cost.
Its existing Muse service is free up to certain usage limits and then requires a subscription.
Meta says it plans to teach Muse more skills and connect it to more tools.
Meta unveiled Muse for small businesses as an AI agent for connecting business tools, social accounts and advertising platforms.
Muse can connect software from Asana, Zoom, Intuit, Box, Canva, Salesforce and Slack.
Users can also link Meta advertising accounts and professional Instagram and Facebook profiles.
Meta has not announced pricing, but its existing Muse service is free with usage limits and offers paid access beyond them.
Meta said it plans to add more connectors, skills and business functions to Muse in the coming months.
- Who
- Meta, led in its AI strategy by Mark Zuckerberg, unveiled the service.
- What
- Meta introduced Muse for small businesses, an AI agent that connects business software, social accounts and advertising platforms.
- Where
- When
- The announcement was made on Tuesday; no date was specified.
- Why
- Meta is expanding its AI services for enterprise users and aims to help businesses handle more work through connected tools.
Key facts
- Product
- Muse for small businesses
- Function
- Connects business tools, social accounts and ad platforms through an AI agent
- Software connections
- Asana, Zoom, Intuit, Box, Canva, Salesforce and Slack
- Meta connections
- Meta ad accounts plus professional Instagram and Facebook profiles
- Pricing
- Not yet announced for the small-business version
- Existing Muse access
- Free with usage limits, with subscription access beyond those limits
- Planned development
- More connectors, skills and business functions in the coming months









