2 hrs ago
IRDAI Questions High Bank Insurance Payouts and Sales Incentives
India’s insurance regulator is examining how banks and other distributors are paid for selling insurance.
It found that banks can receive much higher payouts when they have several insurer partnerships.
IRDAI is asking whether these payments are based on the work done or on banks’ access to customers.
The regulator says customers often cannot see how much of their premium goes toward commissions.
This may encourage sellers to recommend policies that pay more, even if they are not the best fit.
IRDAI says this can lead to unsuitable sales, policy lapses and policy surrenders.
It has proposed clearer commission limits and fewer layers of distributors.
It also wants customers to compare and buy policies more directly, including through digital systems such as Bima Sugam.
The goal is to make insurance something people actively choose rather than something mainly sold to them.
IRDAI questioned whether high bank payouts reflect sales effort or control over customer access.
Banks accounted for nearly ₹68,000 crore of sampled life-insurance corporate-agency premiums.
Distributor remuneration rose 125% between FY23 and FY25, versus 28% growth in new business premium.
The regulator proposed stricter commission limits based on product complexity, sales effort and distribution channel.
IRDAI wants customers to compare policies more easily and purchase insurance through more direct, digital channels.
- Who
- The Insurance Regulatory and Development Authority of India (IRDAI), banks, insurers and insurance distributors.
- What
- IRDAI raised concerns about bank insurance payouts and proposed reforms to distributor commissions, transparency and customer choice.
- Where
- India’s insurance distribution market, including bank branches, loan desks and digital channels.
- When
- The concerns are set out in IRDAI’s consultation paper; remuneration data cited covers FY23 to FY25.
- Why
- IRDAI wants remuneration to reflect customer advice and servicing rather than control over customer access, while improving affordability, transparency and policyholder outcomes.
IRDAI’s Reform Position
Existing Distribution Model
Basis for distributor payments
IRDAI’s Reform Position
Payments should reflect the effort involved in advising and servicing customers and the value created for policyholders.
Existing Distribution Model
The current model allows insurers broad flexibility over distributor payouts, while the article says banks’ customer access can contribute to higher remuneration.
Customer choice
IRDAI’s Reform Position
Customers should receive clearer commission information, compare products more easily and have more opportunities to buy directly.
Existing Distribution Model
Traditional bank-led distribution gives insurers access to customers through bank branches and lending relationships; the article does not report a formal response from banks or insurers to the proposals.
Distribution structure
IRDAI’s Reform Position
IRDAI proposed fewer distribution layers, comprehensive treatment of distributor payments and different frameworks for closed- and open-architecture distributors.
Existing Distribution Model
Existing arrangements include single and multiple tie-ups, with the article reporting that payouts were significantly higher in multiple tie-up arrangements.
Key facts
- Sampled bank premium
- Banks accounted for nearly ₹68,000 crore of sampled corporate-agency premium in life insurance.
- Remuneration growth
- Distributor remuneration rose 125% between FY23 and FY25 in a representative life-insurance corporate-agency sample.
- New business premium growth
- New business premium grew 28% over the same period.
- Share of first-year premium
- Distributor remuneration accounts for nearly 27% of first-year premium.
- Additional rewards
- Rewards and incentives add another 30% to 60% over base commission.
- Proposed commission rules
- IRDAI proposed prescriptive limits based on insurance segment, business line, channel, product complexity and sales effort.
- Digital alternative
- IRDAI proposed a digital, pull-based distribution option through Market Infrastructure Institutions, including Bima Sugam.
Quotes
IRDAI
India’s insurance-sector regulator, which issued the consultation paper on distribution reforms
“Money should move where it belongs”
CNBC TV 18






