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IRDAI Questions High Bank Insurance Payouts and Sales Incentives

IRDAI Questions High Bank Insurance Payouts and Sales Incentives
IRDAI flags high bank insurance payouts, questions whether commissions drive sales · CNBC TV 18

India’s insurance regulator is examining how banks and other distributors are paid for selling insurance.

It found that banks can receive much higher payouts when they have several insurer partnerships.

IRDAI is asking whether these payments are based on the work done or on banks’ access to customers.

The regulator says customers often cannot see how much of their premium goes toward commissions.

This may encourage sellers to recommend policies that pay more, even if they are not the best fit.

IRDAI says this can lead to unsuitable sales, policy lapses and policy surrenders.

It has proposed clearer commission limits and fewer layers of distributors.

It also wants customers to compare and buy policies more directly, including through digital systems such as Bima Sugam.

The goal is to make insurance something people actively choose rather than something mainly sold to them.

Key facts

Sampled bank premium
Banks accounted for nearly ₹68,000 crore of sampled corporate-agency premium in life insurance.
Remuneration growth
Distributor remuneration rose 125% between FY23 and FY25 in a representative life-insurance corporate-agency sample.
New business premium growth
New business premium grew 28% over the same period.
Share of first-year premium
Distributor remuneration accounts for nearly 27% of first-year premium.
Additional rewards
Rewards and incentives add another 30% to 60% over base commission.
Proposed commission rules
IRDAI proposed prescriptive limits based on insurance segment, business line, channel, product complexity and sales effort.
Digital alternative
IRDAI proposed a digital, pull-based distribution option through Market Infrastructure Institutions, including Bima Sugam.

Quotes

IRDAI

India’s insurance-sector regulator, which issued the consultation paper on distribution reforms

“Money should move where it belongs”
CNBC TV 18

Sources

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