10 months ago

SRK, Alia, Musk Top 2025 Deepfake Abuse List Amid Rising Scams

SRK, Alia, Musk Top 2025 Deepfake Abuse List Amid Rising Scams
Shah Rukh Khan, Priyanka Chopra Jonas among top targets as scammers exploit celebrity identities, says McAfee · indianexpress.com

Imagine some tricky people are using computers to make fake videos of famous actors and business leaders.

These fake videos look and sound like the real famous people, but they are not!

The fake videos are used to trick people into believing in fake offers or giveaways.

Many people in India have seen these fake videos and unfortunately lost money because they believed them.

A company called McAfee found that most people in India have seen these fake ads, and some have lost a lot of money.

The report also shows that younger people are more likely to fall for these tricks than older people.

Because of this problem, some famous actors are even asking courts for help to stop their fake images from being used.

Key facts

Percentage of Indians exposed to fake celebrity endorsements
90%
Average financial loss per victim in India
Rs 34,500
Most exploited celebrity in India (2025)
Shah Rukh Khan
Second most exploited celebrity in India (2025)
Alia Bhatt
Most exploited global figure in India (2025)
Elon Musk
Primary platform for deepfake scams
WhatsApp, YouTube, Instagram

Quotes

Pratim Mukherjee

senior director of engineering, McAfee

“Deepfakes have changed the game for cybercriminals. They're no longer hacking systems, they're hacking human trust.”
rediff.com
“India's vibrant celebrity culture and massive online engagement make the threat even more dangerous.”
rediff.com

Sources

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