6 days ago
Radio Mirchi’s Mumbai Campaign Ties 983 Rakhis To Trees
Radio Mirchi organized a campaign in Mumbai involving trees and rakhis.
People tied 983 rakhis to trees across the city.
Families and children took part.
Senior citizens and school students also joined.
Corporate groups participated too.
The activities happened in parks, streets and housing societies.
Some people promised to water and care for their trees all year.
This made the campaign about both celebrating and protecting trees.
Radio Mirchi’s campaign led Mumbai residents to tie 983 rakhis to trees.
Families, children, senior citizens, school students and corporate groups participated.
Activities took place in parks, streets and housing societies across the city.
Some participants pledged to water and care for the trees throughout the year.
The campaign connected Raksha Bandhan-style gestures with ongoing tree care.
- Who
- Radio Mirchi and participating Mumbai residents, including families, children, senior citizens, students and corporate groups.
- What
- A campaign in which participants tied 983 rakhis to trees and some pledged to care for them.
- Where
- Parks, streets and housing societies across Mumbai.
- When
- Why
- To encourage citizens to care for and protect the trees they had tied rakhis to.
Key facts
- Organizer
- Radio Mirchi
- Location
- Mumbai
- Rakhis tied
- 983
- Participants
- Families, children, senior citizens, school students and corporate groups
- Event locations
- Parks, streets and housing societies
- Ongoing pledge
- Some participants promised to water and care for the trees throughout the year







