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Rakhi Advertisement Withdrawal Rekindles Debate Over Women’s Clothing

Rakhi Advertisement Withdrawal Rekindles Debate Over Women’s Clothing
Owning tradition · thestatesman.com

A jewellery company made an advertisement with actor Kriti Sanon for Rakshabandhan.

Some people disliked the clothes she wore in it.

They said the outfit did not show enough respect for the festival.

Others also questioned whether she should tie a Rakhi to her pet.

Supporters said Sanon should be allowed to choose what she wears.

They said clothing does not decide whether someone respects a tradition.

The advertisement was withdrawn after the criticism.

The debate is about whether traditions need strict clothing rules or can include different choices.

Key facts

Advertisement
A jewellery advertisement featuring Kriti Sanon.
Festival
Rakshabandhan, a Hindu festival centered on a relationship and its associated emotions.
Criticism
Critics objected to Sanon’s outfit, and some objected to her tying a Rakhi to her pet.
Advertisement outcome
The advertisement was withdrawn after the criticism.
Kangana Ranaut’s view
She questioned celebrating Rakshabandhan in an outfit she considered too revealing.
Supporters’ view
Supporters, including Rahul Gandhi, defended Sanon’s right to choose her clothing.
Broader issue
The controversy raised questions about moral policing, women’s autonomy, and cultural dress expectations.

Sources

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