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ReelShort, Vidio Partner on Indonesian Microdramas and Co-Productions

ReelShort, Vidio Partner on Indonesian Microdramas and Co-Productions
ReelShort Strikes Microdrama Deal With Indonesian Streamer Vidio For 200 Catalogue Titles & Co-Production Of New Shows · deadline.com

ReelShort makes short television dramas designed to be watched in small pieces.

It has partnered with Vidio, a streaming service in Indonesia.

Starting September 1, Vidio subscribers will be able to watch more than 200 ReelShort shows.

The shows will include romance, fantasy and family stories.

Many will have Indonesian dubbing or subtitles.

The companies also plan to make new shows with Indonesian production companies.

They hope these stories will appeal to people in Indonesia and other countries.

The deal is part of ReelShort’s larger effort to grow in Southeast Asia.

Key facts

Catalogue launch
More than 200 ReelShort titles will be available on Vidio starting September 1.
Vidio access
The titles will be offered through Vidio’s Short Drama tab to TV Extra, Platinum, Platinum Extra and Ultimate subscribers.
Genres
The initial catalogue includes romance, billionaire romance, fantasy and family drama.
Localisation
Many titles will include Indonesian dubbing and subtitles.
Co-production
ReelShort and Vidio plan to release a sizable slate of short-drama series co-produced with Indonesian production houses.
Market position
Media Partners Asia estimates ReelShort has a 29% share of global short-form drama revenue.
Indonesia market
Media Partners Asia says Indonesia accounts for 39% of Asia-Pacific’s short-form drama audience.

Quotes

Sutanto Hartono

CEO of Indonesian streaming platform Vidio

“Our partnership with ReelShort not only responds to this emerging audience demand but also strengthens Vidio’s position as Indonesia’s most comprehensive entertainment platform, offering more choice, greater convenience, and an even richer viewing experience for our subscribers.”
deadline.com

Joey Jia

Founder and CEO of Crazy Maple Studio, owner of ReelShort

“Through our planned local productions with Vidio and Indonesian production partners, we look forward to combining ReelShort’s global experience in developing high-performing short-drama IP with local creative talent to build stories and franchises that resonate locally while reaching audiences across the region and beyond.”
deadline.com

Sources

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