6 days ago
India’s Media and Entertainment Market Set for Strong Growth
India’s media and entertainment business is expected to become much larger by 2030.
It could grow from $25.7 billion in 2025 to $36.7 billion in 2030.
This growth is expected to be faster than the global industry’s growth.
More people using the internet will help digital advertising expand.
Streaming services such as Amazon Prime Video and JioHotstar are using both subscriptions and advertisements to earn money.
Video games and esports are also expected to bring in more revenue.
Better mobile, broadband, fibre and 5G connections will help people access richer digital content.
People are also paying more for special experiences in music, sports and cinema.
Traditional television and newspapers are expected to grow a little too.
India’s media and entertainment sector is projected to expand from $25.7 billion in 2025 to $36.7 billion by 2030.
The sector’s expected 7.4% CAGR is nearly twice the projected 4% global industry growth rate.
Internet advertising, OTT video, gaming, regional content and technology-led revenue streams are expected to drive expansion.
Internet advertising revenue is forecast to nearly double to $14.3 billion by 2030, while OTT revenue is projected to reach $3.6 billion.
Traditional television and newspaper revenue are also expected to grow modestly, unlike declines seen in several mature global markets.
- Who
- India’s media and entertainment industry, including digital advertising, OTT, gaming, connectivity, traditional media and live experiences.
- What
- The sector is projected to grow from $25.7 billion in 2025 to $36.7 billion by 2030.
- Where
- India.
- When
- The projections cover 2025 to 2030; PwC India’s report was released on Thursday.
- Why
- Growth is expected to come from digital ecosystems, regional content, internet advertising, OTT, gaming, expanded connectivity and technology-led revenue streams.
Key facts
- Projected market size in 2025
- $25.7 billion
- Projected market size in 2030
- $36.7 billion
- India sector CAGR
- 7.4% through 2030
- Projected global industry CAGR
- 4% through 2030
- Internet advertising growth
- From $7.5 billion in 2025 to $14.3 billion in 2030
- OTT market growth
- From $2.2 billion in 2025 to $3.6 billion in 2030
- Gaming and esports growth
- From $1.5 billion in 2025 to $2.6 billion in 2030
- Connectivity revenue growth
- From $36.5 billion in 2025 to $58.6 billion in 2030
Quotes
Rajesh Sethi
Partner and leader for media, entertainment, and sports at PwC India
“Until a few years ago, the game revolved around landgrab and scale. Now, all players are moving towards improving monetization layers and looking beyond advertising and subscription to develop intent-based advertising strategies and intelligent data warehouses to measure real audience behaviour”
livemint.com
Sources
Related news
India’s Beauty Market Set to Nearly Double by FY31
Cricket Rights Costs Challenge India’s Sports Media Business
India Becomes Key Market as Korean Content Demand Surges
Amazon Ads Study Shows AI Boosting Indian SMB Advertising
Ramayana May Save Sunny Deol’s Hanuman Reveal for Ending
Ramayana Footage Preview Boosts Anticipation Ahead Of Diwali
Bharath Cinemas Wins Regionally Emerging Cinema Chain Award
DDA Hires Matt Andrée Wiltens and Ryan Smith
