1 year ago

Usha Shriram Enters FMCG Market with Packaged Water Brand

Usha Shriram Enters FMCG Market with Packaged Water Brand
Usha Shriram enters FMCG with packaged water; eyes Rs 1,000 cr topline in 2 years · theprint.in

Usha Shriram, a company known for things like lights and furniture, is starting a new business.

They are selling bottled water called Aquaero.

This is their first step into the food and drink business, also known as FMCG.

They hope to make a lot of money by selling water.

They plan to launch the water in Kolkata and then in other nearby areas.

The company wants to make a lot more money in the next couple of years and might even sell stock in the future.

They plan to invest a lot of money into this new water business.

Key facts

Company
Usha Shriram
New Brand
Aquaero (packaged drinking water)
FMCG Entry
Announced September 5
Current Topline
Rs 480 crore
Target Topline (2 years)
Rs 1,000 crore
Investment (2 years)
Rs 25-30 crore
Industry
FMCG (Food, Beverage, etc.)

Quotes

Satnam Singh Sandhu

COO of Usha Shriram

“We are confident of reaching Rs 1,000 crore in the next two years. Once we achieve that revenue threshold, we will look at an IPO”
theprint.in
“This space holds immense potential and we see Aquaero playing a strong role in tapping that opportunity”
theprint.in

Sources

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