2 days ago
CCPA Fines Company Rs 1 Lakh Over Green Coffee Claims
A company sold green coffee products and said they could help people lose weight and manage blood sugar.
A consumer group complained that these promises were not properly proven.
The consumer authority investigated the claims and reviewed studies supplied by the company.
It said those studies did not clearly prove that the product worked as advertised.
The company said research supported its claims and that it had a valid food license.
It also said it had stopped making the product in 2025.
The authority noted that online listings were still active.
It ordered the company to pay Rs 1 lakh and remove the advertisement.
The Central Consumer Protection Authority ordered a health and wellness company to pay a Rs 1 lakh penalty.
The authority found the company’s claims about weight loss, blood sugar management, and detoxification misleading and unsupported by conclusive evidence.
It directed the company to remove the advertisement from electronic and print media.
An investigation found the company had not provided independent scientific studies or clinical trial data supporting the claims.
The company said it had stopped production in 2025, but the CCPA said active online listings, including “notify me” options, remained.
- Who
- The Central Consumer Protection Authority and an unnamed health and wellness company.
- What
- The CCPA imposed a Rs 1 lakh penalty over allegedly misleading green coffee product claims and ordered the advertisement removed.
- Where
- The claims appeared in advertisements and listings on e-commerce platforms; the authority also ordered removal from electronic and print media.
- When
- The order was dated October 5; the year was not stated. The company said production stopped in 2025.
- Why
- The CCPA found that the company had not provided conclusive evidence supporting claims about weight loss, blood sugar management, and detoxification.
Consumer authority's findings
Company's response
Evidence for health claims
Consumer authority's findings
The CCPA said the submitted research was inconclusive and did not establish that the specific product and dosage delivered the claimed benefits.
Company's response
The company said research by scientific organisations supported benefits for weight loss, blood sugar management, and metabolic functions.
Marketing and sales
Consumer authority's findings
The CCPA found the claims misleading and said active e-commerce listings and “notify me” options continued consumer engagement after production was discontinued.
Company's response
The company said it had stopped production in 2025 and begun communicating with e-commerce websites to delist the product.
Product compliance
Consumer authority's findings
The authority concluded that the advertisements exaggerated the product's characteristics and violated the Consumer Protection Act.
Company's response
The company said it held a valid Food Safety and Standards Authority of India license and that its ingredients were covered under Nutraceutical Regulations.
Key facts
- Penalty
- Rs 1 lakh
- Product
- Green coffee extract sold in forms including capsules, powder, and tablets
- Claims under scrutiny
- Weight loss, blood sugar management, insulin function, and detoxification
- Sales reported by company
- 3,318 units, with total sales value of Rs 6.54 lakh
- Company's stated production status
- The company said production stopped in 2025
- Authority's directive
- Remove the advertisement from electronic and print media
- Investigation finding
- The company had not supplied independent scientific studies or clinical trial data establishing the product's claims
Quotes
CCPA order
Written order issued by the Central Consumer Protection Authority
“By marketing catchphrases such as ‘helps improve insulin function which assists in blood sugar management and detoxification,’ the opposite party (the company) has falsely described the product’s natural attributes and intentionally exaggerated its material characteristics.”
indianexpress.com
Sources
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