1 week ago
Label Abha Jindal Launches Global Rajwada Poshak Collection
Label Abha Jindal has introduced new clothes for Thakurji, a name used for a Hindu deity.
The clothes are part of a collection inspired by the grand style of Indian royal families.
They use rich colours, decorative borders and jewellery-like details.
Each outfit is made differently for the specific deity it will dress.
The design also considers the deity’s size, shape and the occasion.
The label says shringar is about devotion and feeling, not only decoration.
People living outside India can discuss their needs through video consultations.
People in Kolkata can see the collection at the label’s Salt Lake studio by appointment.
The collection is intended for festive darshan and special home-mandir celebrations.
Label Abha Jindal has launched its Rajwada Poshak Collection for Thakurji in India and overseas markets.
The collection draws on royal Indian design through deep reds, jewel tones, ornate borders and decorative motifs.
Each poshak is individually designed according to the deity’s form, size, occasion and desired shringar.
Overseas clients can consult the label through video appointments, while Kolkata customers can visit its Salt Lake studio by appointment.
Founded by Abha Jindal in Kolkata in 2017, the label offers deity clothing, jewellery, mukut and complete shringar.
- Who
- Label Abha Jindal, founded by Abha Jindal.
- What
- The label announced the global launch of its Rajwada Poshak Collection for Thakurji.
- Where
- The collection is offered in India and overseas, with appointments at a studio in Salt Lake, Kolkata.
- When
- September 30; the label was founded in 2017.
- Why
- To provide devotees with individually designed, Rajwada-inspired clothing and shringar for festive darshan and special celebrations.
Key facts
- Collection
- Rajwada Poshak Collection for Thakurji
- Design inspiration
- Traditional Indian royal and Rajwada aesthetics
- Design approach
- Each poshak is individually composed for the deity
- Client access
- Video consultations for overseas clients and studio appointments in Kolkata
- Founded
- Label Abha Jindal was founded by Abha Jindal in Kolkata in 2017
- Studio address
- CK 222, Salt Lake, Sector 2, Kolkata – 700091
- Online channels
- abhajindal.com and Instagram @labelabhajindal
Sources
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