1 month ago
Broadway Partners with The Foundery FWD
Broadway has teamed up with The Foundery to help 18 new brands get started.
These brands, which are in areas like health, beauty, fashion, food, and technology, will be sold in Broadway stores.
This partnership lets the brands test their products with real customers and see how people react before they decide to grow bigger.
Broadway offers space in their stores and helps with things like rent and cleaning.
The Foundery, which is run by people like Kishore Biyani, helps these brands get ready in just 90 days.
This way, the brands can learn what works and what doesn't before spending a lot of money on permanent stores.
Broadway partners with The Foundery to launch 18 consumer brands.
Brands span health & wellness, beauty, fashion & lifestyle, F&B, and consumer tech.
Broadway offers time-bound shelf space and operational support to brands.
The Foundery provides a 90-day residential program to build and launch brands.
Brands can validate customer demand and refine their offerings before scaling further.
- Who
- Broadway and The Foundery
- What
- Partnership to launch 18 consumer brands
- Where
- Mumbai, Maharashtra, India
- When
- July 27
- Why
- To provide brands with a platform to test products in a live retail setting and validate customer demand
Broadway's Perspective
The Foundery's Perspective
Role in the Partnership
Broadway's Perspective
Broadway serves as a launchpad for next-generation brands, offering them a floor, a customer, and a route to market.
The Foundery's Perspective
The Foundery provides a 90-day residential program to build consumer businesses and connects them with Broadway for market entry.
Benefits to Brands
Broadway's Perspective
Broadway offers time-bound shelf space and operational support, allowing brands to validate customer demand and refine their offerings.
The Foundery's Perspective
The Foundery helps founders make informed trade-offs early on and provides a platform to test products in a live retail setting.
Key facts
- Event Name
- The Foundery FWD
- Location
- Mumbai, Maharashtra, India
- Date
- July 27
- Founders of The Foundery
- Kishore Biyani, Nikhil Kamath, Ronnie Screwvala
- CEO of Broadway
- Sankalp Kathuria
- Number of Brands Launched
- 18
- Categories of Brands
- Health & wellness, beauty, fashion & lifestyle, F&B, consumer tech
Quotes
Sankalp Kathuria
Co‑Founder and CEO of Broadway
“We are super excited to be the launch partner for The Foundery. Broadway, as a concept, is a launchpad where we work with a large number of next‑generation brands, taking them from build to shelf to distribution, offering brands a floor, a customer and a route to market from the day it is ready.”
theprint.in
“Too often, founders build a product first and start looking for distribution later. We’ve always believed those conversations should begin much earlier. Broadway allows our founders to take what they’ve built over the last 90 days and put it in front of real consumers from day one.”
theprint.in
Sources
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