Brands Explore Long-Form Content and Micro-Dramas

Companies are finding new ways to tell stories about their brands.

They are trying formats beyond regular advertisements.

Some are making longer series, while others are exploring short dramas.

Amazon and Prime Video India executives discussed these trends.

They said people’s viewing habits are changing.

They also said content can connect more closely with shopping.

Better ways to measure results may help brands understand how well their content works.

The executives also talked about lessons from Made in India: A Titan Story.