1 hr ago

Left parties use social media for Tamil Nadu bypolls

The CPI and CPI(M) are campaigning in two Tamil Nadu constituencies.

They are using apps and social media to share information with voters.

Party supporters send messages through WhatsApp, Facebook and Instagram.

The CPI(M) has made more than 100 WhatsApp groups in Madurantakam.

It also uses pages focused on its candidate, Suganthi.

Some campaign pamphlets have QR codes that people can scan to find online updates.

In Dharapuram, the CPI has set up channels for three parts of the constituency.

The parties say these tools help them share their views and organise campaign work.

Key facts

Constituencies: Madurantakam and Dharapuram
Parties: Communist Party of India (CPI) and Communist Party of India (Marxist) (CPI(M))
Madurantakam WhatsApp groups: The CPI(M) says it has established more than 100.
Group membership and reach: Each Madurantakam group includes roughly 30 party members and 300–500 voters, according to the campaign in-charge.
Dharapuram outreach: The CPI divided the constituency into three parts and created a WhatsApp channel for each.
Dharapuram WhatsApp groups: Around 100 groups have been formed.
Campaign methods: Party functionaries said material is shared voluntarily, without paid promotions or bulk SMS.

thehansindia.com · 2 hrs ago