1 hr ago
YouTube India Report Shows Rising Creator Economy Impact
YouTube released a report about its impact in India in 2025.
The report says YouTube added Rs 18,000 crore to the Indian economy.
It also says the platform supported nearly one million full-time equivalent jobs.
Creators supported another three lakh people as apprentices.
YouTube India Managing Director Gunjan Soni said many creators are now running larger media businesses.
She gave the example of Simple Ghar, which grew from a small room setup to employing 35 people.
About 2 lakh new channels began earning money through YouTube last year.
The number of creators earning seven figures increased by 20% compared with the previous year.
YouTube said it plans to keep supporting creators and helping them earn money.
YouTube’s 2025 India impact report says the platform contributed Rs 18,000 crore to India’s economy.
The platform supported nearly one million full-time equivalent jobs and an additional three lakh apprentices.
YouTube India Managing Director Gunjan Soni said creators are increasingly operating as media businesses.
About 2 lakh channels were monetised for the first time last year, according to Soni.
The number of creators earning seven figures grew 20% year on year, while 73% say YouTube is their primary income source.
- Who
- YouTube India, its Managing Director Gunjan Soni, and creators using the platform.
- What
- YouTube’s 2025 India impact report detailed its economic contribution, job creation, channel monetisation, and creator income growth.
- Where
- India.
- When
- The report was released in 2025, and Soni spoke to NDTV on Tuesday; the 20% growth refers to the previous year.
- Why
- YouTube said creator activity is generating jobs, supporting businesses, and contributing to the Indian economy.
Key facts
- Economic contribution
- Rs 18,000 crore contributed to India’s economy, according to the report.
- Full-time equivalent jobs
- Nearly one million supported by YouTube’s ecosystem.
- Additional apprentices
- Creators supported another three lakh people as apprentices.
- Primary income
- 73% of creators surveyed said YouTube is their primary source of income.
- Newly monetised channels
- About 2 lakh channels were monetised for the first time last year.
- Seven-figure creators
- The number of creators earning seven figures increased 20% year on year.
- Example creator business
- Simple Ghar grew from a converted room setup to employing 35 people and producing content in more than seven languages.
Quotes
Gunjan Soni
YouTube India Managing Director
“Today they employ 35 people and create content in more than seven languages. And this is not a one-off case, this is becoming the norm, and I think that is the reason behind those big numbers that we are starting to see happen in the economy.”
NDTV
“We look at how we can continue to invest in nurturing this ecosystem, both in supporting creation but also in supporting monetisation avenues for them so that this can actually become an even bigger phenomenon.”
NDTV
Sources
Related news
YouTube’s India Creator Economy Adds ₹18,000 Crore, Supports 9.6 Lakh Jobs
Indian Faceless YouTube Channels Face Wide Earnings Gap
Creators Challenge Degrees as Gaming and Digital Careers Surge
YouTube Expands India Shopping Network With Major E-Commerce Partners
Indian Creators Explore Bilibili as YouTube Monetisation Rules Tighten
Prakhar Gupta’s Formula for Rebuilding a YouTube Business From Zero
India's Gen Z Screen-Time Battle Spans Entertainment Through Commerce
Bihar Woman Pours Entire Soft Drink Bottle Over Head
Indian YouTuber Alleges Racist Treatment During Las Vegas Trip
