7 months ago
Seoul POP Pavilion Shines at CES 2026
At a big tech event called CES 2026 in Las Vegas, Seoul, the capital of South Korea, had a special area called the Seoul POP Pavilion.
This pavilion showed off cool new technologies from 69 companies and was supported by many organizations and universities.
The goal was to show that Seoul is a great place for new tech companies to grow and become successful.
The pavilion was also staffed by 70 university students who helped visitors and made the place more fun.
Many of the companies in the pavilion won important awards, which showed that their technologies are really good.
The pavilion was a big success and showed that Seoul is a city that supports new ideas and technologies.
Seoul POP Pavilion at CES 2026 showcased 69 companies and was supported by 19 organizations and 11 partner institutions.
The pavilion aimed to propel Seoul's tech ecosystem onto the world stage and foster 40 unicorn companies by 2030.
13 companies from the pavilion won the prestigious CES Innovation Award.
70 university students from nine Seoul universities staffed the pavilion, adding energy and facilitating communication.
The pavilion demonstrated Seoul's commitment to nurturing talent and technology through public-private partnerships.
- Who
- Seoul Business Agency (SBA), Seoul Metropolitan Government, 69 companies, 19 organizations, 11 partner institutions, 70 university students
- What
- Seoul POP Pavilion showcasing Seoul's tech ecosystem and startups at CES 2026
- Where
- Las Vegas, at the Venetian Expo in Eureka Park
- When
- CES 2026
- Why
- To propel Seoul's tech ecosystem onto the world stage and foster 40 unicorn companies by 2030
Key facts
- Event
- CES 2026
- Location
- Las Vegas
- Organizers
- Seoul Business Agency (SBA) and Seoul Metropolitan Government
- Participating Companies
- 69
- Supporting Organizations
- 19
- Partner Institutions
- 11
- Student Supporters
- 70
- CES Innovation Awards
- 13
Quotes
A young trade representative
A representative from the Seoul Pavilion at CES 2026
“These students represent the future of Seoul, and Korea, and were deployed across booths, actively participating in onsite operations and trying to bridge language barriers. Most were well-versed in English, and dressed in uniforms that matched the ‘Seoul POP’ branding, they facilitated business meetings, explained complex technologies to international visitors, and added a youthful vibrancy to the exhibition floor. Their presence highlighted Seoul’s commitment to nurturing talent alongside technology, ensuring that the city’s innovation engine has the human capital to sustain its growth.”
financialexpress.com
“Seoul City actively supports global cooperation among companies, with the goal of fostering 40 unicorn companies by 2030. This long-term vision is driving the city’s aggressive support for startups in sectors ranging from AI and mobility to healthcare and lifestyle tech. By unifying district offices – including Gangnam-gu, Gwanak-gu, Guro-gu, and Geumcheon-gu – and major startup hubs under one pavilion, Seoul presented a seamless, high-tech ecosystem to the world.”
financialexpress.com
Sources
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