3 weeks ago

Jane Birkin's everyday basket bag becomes $10.1 million luxury icon

Jane Birkin's everyday basket bag becomes $10.1 million luxury icon
From everyday basket to $10.1 million Hermès Birkin: How Jane Birkin’s everyday bag became a luxury icon · businesstoday.in

A long time ago, a woman named Jane Birkin liked to carry a basket instead of a fancy handbag.

One day on an airplane, her basket tipped over and everything spilled onto the man sitting next to her.

That man was the head of a famous French company called Hermès that makes luxury bags.

Jane said she wished there was a bigger bag, so she drew her idea on a paper bag used for motion sickness.

The company made the bag for her, and she used it almost every day for years, adding stickers, beads and scratches.

That same bag, called the Birkin, later became one of the most famous handbags in the world.

When Jane wanted to help charity, she gave the original bag away to raise money.

In 2025, that original bag was sold at an auction in Paris for about $10.1 million, a new record for a handbag.

Birkins today can cost more than $200,000, but the bag was first made to be carried around, not locked away.

Jane Birkin died in 2023, but her simple idea became a famous piece of fashion history.

Key facts

Final auction price
€8.6 million (about $10.1 million with fees)
Hammer price
€7 million after 10 minutes of bidding from nine collectors
Auction details
Sotheby's, Paris, 10 July 2025
Buyer
A private collector in Japan
Previous handbag record
$513,040 paid in 2021 for a diamond-set crocodile Kelly
Prototype origin
Sketched on an air sickness bag during an Air France flight
Retail Birkin prices
From about $10,000 at retail; up to $220,000 via Sotheby's resale
Jane Birkin
Died July 2023 aged 76; donated the original bag in 1994 to an AIDS charity

Quotes

Jane Birkin

British‑French actress and singer, the bag’s namesake

“"There's no fun in a bag if it's not kicked around so that it looks as if the cat's been sitting on it, and it usually has."”
businesstoday.in
“"A Birkin bag is a very good rain hat. Just put everything else in a plastic bag."”
businesstoday.in

Sources

Related news