1 hr ago
Fabletics Opens First India Store at Delhi’s DLF Promenade
Fabletics has opened its first store in India.
The store is inside DLF Promenade in New Delhi.
It sells clothes for exercise and everyday wear for both women and men.
Shoppers can try items in special fitting rooms with screens.
The screens can recognize the clothes and suggest other sizes or styles.
More than 100 people came to the opening.
Guests could join movement activities and make smoothies by pedaling a bicycle.
Fabletics plans to open another store in Mumbai.
Fabletics opened its first Indian store at DLF Promenade in New Delhi through an exclusive partnership with Reliance Brands Limited.
The store features RFID-enabled fitting rooms that identify products and suggest available sizes and styles through in-room tablets.
More than 100 people queued for the launch, which included fitness activities, a claw machine and a pedal-powered smoothie station.
The India collection includes activewear and accessories for women and men, including leggings, joggers, tops, jackets, bags and hats.
Fabletics said its next Indian store is planned for Mumbai.
- Who
- Fabletics, in partnership with Reliance Brands Limited, opened the store; company representatives Sumeet Yadav and Meera Bhatia commented on the launch.
- What
- Fabletics opened its first store in India, featuring activewear, accessories and RFID-enabled fitting-room technology.
- Where
- DLF Promenade, New Delhi, India.
- When
- The store opened on the date of the announcement and is now open to consumers.
- Why
- The launch brings Fabletics’ performance-focused activewear and technology-driven retail experience to India’s growing activewear market.
Key facts
- Brand
- Fabletics
- Indian retail partner
- Reliance Brands Limited
- First store location
- DLF Promenade, New Delhi
- Signature technology
- RFID-enabled fitting rooms with in-room tablets
- Launch attendance
- More than 100 people queued for the opening
- Product range
- Women’s and men’s activewear, apparel and accessories
- Next planned location
- Mumbai
Quotes
Sumeet Yadav
Head of Reliance Brands Limited
“The Indian activewear consumer now expects apparel that performs as well as it looks, and Fabletics answers that with a rare combination of design, technology and accessibility. Opening our first store in Delhi, with a format built around experience and personalization, is the right way to introduce the brand, and we see significant headroom to grow Fabletics across the country.”
freepressjournal.in
“Opening our first store in India is a major milestone and an exciting opportunity for customers to experience Fabletics firsthand. The store brings together two core strengths of our brand: incredible product and technology designed around the customer, creating a retail experience that feels seamless, intuitive and personalized.”
freepressjournal.in
Sources
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