1 week ago
SAMIL Freedom Auction 2026 Drives ₹130 Crore Transactions Nationwide
Shriram Automall India Limited held a very large auction event across India.
More than 135 auctions happened on the same day.
People could bid for cars, trucks, motorcycles, machines, gold and other assets.
Over 13,300 items were offered for sale.
More than 20,000 customers attended or participated.
Buyers purchased over 3,400 assets.
The sales involved more than ₹130 crore.
People from more than 500 cities could take part online or in person.
The company said the event helps used assets find new owners and new uses.
Shriram Automall India Limited held 135+ simultaneous auctions nationwide in a single day.
The event listed 13,300+ assets, attracted 20,000+ customer footfall and sold 3,400+ assets.
Transactions worth more than ₹130 crore were facilitated across buyers in 500+ cities.
Assets included vehicles, construction and farm equipment, industrial equipment, luxury vehicles, gold, property and surplus assets.
More than 1,600 SAMIL employees supported physical, phygital and digital auctions through multiple platforms.
- Who
- Shriram Automall India Limited organized the event, with institutional sellers and buyers participating.
- What
- The SAMIL Freedom Auction 2026 conducted 135+ simultaneous auctions and facilitated transactions worth more than ₹130 crore.
- Where
- Across India, through SAMIL Automalls and digital platforms, with buyers participating from 500+ cities.
- When
- The event was held in 2026, with its theme referencing Independence Day; the articles do not provide an exact date.
- Why
- To connect institutional sellers with buyers, support asset resale and provide convenience, transparency and price discovery through auction technology.
Key facts
- Organizer
- Shriram Automall India Limited (SAMIL)
- Auction scale
- 135+ simultaneous auctions across India in a single day
- Assets listed
- 13,300+
- Assets sold
- 3,400+
- Transactions facilitated
- More than ₹130 crore
- Customer footfall
- 20,000+
- Operational workforce
- More than 1,600 Samilians
- Buyer reach
- Customers across 500+ cities
Quotes
Sameer Malhotra
Director and CEO of Shriram Automall India Limited
“SAMIL Freedom Auction 2026 reflects the scale and reach of the organised pre-owned asset marketplace we have built over the years. Bringing together 135+ simultaneous auctions across India in a single day demonstrates the strength of our physical, phygital and digital ecosystem.”
freepressjournal.in
