8 months ago
Dharma Productions Relaunches Talent Arm
Dharma Productions, a big company that makes movies and shows, has started a new part of their business called Dharma Collab Artists Agency (DCAA).
This new part will help famous people like actors and singers with their careers in movies, music, sports, and live shows.
The leaders of DCAA are Uday Singh Gauri and Rajeev Masand.
They want to make DCAA a place where artists can grow and do well in many different areas.
Dharma Productions bought a part of another company to make this happen.
They think this will help them be more important in the world of entertainment.
Dharma Productions relaunches its talent management arm as Dharma Collab Artists Agency (DCAA).
DCAA will represent and build talent across film, music, sports, digital media, and live entertainment.
Uday Singh Gauri continues as CEO and Rajeev Masand as COO of DCAA.
Dharma Productions acquired Cornerstone’s stake in the talent management company to expand its venture.
DCAA represents a curated roster of artists including Janhvi Kapoor, Ananya Panday, Sara Ali Khan, and others.
- Who
- Dharma Productions, led by Karan Johar and Adar Poonawalla, with Uday Singh Gauri as CEO and Rajeev Masand as COO of DCAA
- What
- Relaunch of Dharma Collab Artists Agency (DCAA) as the exclusive talent representation platform for Dharma Productions
- Where
- India
- When
- The timeline is not explicitly mentioned in the article
- Why
- To expand the company's focus across film, music, sports, digital media, and live entertainment, and to build a cohesive cultural platform supporting artists across various creative disciplines
Key facts
- Company
- Dharma Productions
- New Identity
- Dharma Collab Artists Agency (DCAA)
- CEO
- Uday Singh Gauri
- COO
- Rajeev Masand
- Owners
- Karan Johar and Adar Poonawalla
- Acquired Stake
- Cornerstone’s stake in Dharma Cornerstone Agency
- Focus Areas
- Film, music, sports, digital media, live entertainment
- Notable Artists
- Janhvi Kapoor, Ananya Panday, Sara Ali Khan, Disha Patani, Rasha Thadani, Aditya Roy Kapur, Harshvardhan Rane, Lakshya, Rohit Saraf, Neeti Mohan, Jonita Gandhi, Orry, Sumukhi Suresh, Anahita Shroff, Kareema Barry, Erika Packard
Quotes
Apoorva Mehta
CEO of Dharma Productions
“Talent has always shaped Dharma’s identity, influencing both our creative choices and how we build for the future. With DCAA, we are creating a structured platform that supports artists across disciplines. This is a deliberate and long-term step toward deepening our role in the creative economy.”
livemint.com
Uday Singh Gauri
Chief Executive Officer (CEO) of Dharma Collab Artists Agency (DCAA)
“With DCAA, we’re building a platform that reflects the way artists work, express, and grow today. Representation now goes far beyond negotiation and visibility. It requires cultural understanding, business instinct, and the ability to move with — and ahead of — the industry.”
livemint.com
