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Consumer Durable Prices Set to Rise Before Festive Season

Consumer Durable Prices Set to Rise Before Festive Season
ACs, TVs, Fridges To Get Costlier Ahead Of Festive Season: Why Consumers Will Pay More · timesnownews.com

Air conditioners, televisions and refrigerators may become more expensive before the festive season.

Their prices could rise by 5 to 8 per cent.

This would reportedly be the third price increase this year.

Some people may buy these products sooner because they expect prices to go up.

Other people may wait and delay their purchases.

Some shoppers may compare different brands more carefully.

Others may choose less expensive models.

The price changes could affect how people decide what to buy.

Key facts

Products affected
Air conditioners, televisions and refrigerators
Expected increase
5 to 8 per cent
Timing
Beginning of the festive season
Price revisions this year
Reportedly the third
Possible consumer response
Earlier purchases, delayed purchases, closer brand comparisons or more affordable models
Commentator
Sonam Chandwani, Managing Partner at KS Legal & Associates

Quotes

Sonam Chandwani

Managing Partner at KS Legal & Associates

“A 5 to 8 per cent increase in the price of consumer durables at the beginning of the festive season could have a meaningful impact on consumer behaviour, particularly because this is reportedly the third price revision this year. While some consumers may advance purchases to avoid paying more, repeated increases could also lead buyers to postpone purchases, compare brands more closely or move towards more affordable models.”
timesnownews.com

Sources

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