11 months ago
Bajaj Electricals Acquires Morphy Richards Brand Rights
Bajaj Electricals bought the rights to use the Morphy Richards brand in several countries, including India, from Glen Electric for ₹146 crore.
This means Bajaj Electricals can now fully own and sell products under the Morphy Richards name in these regions.
They previously had the license to sell these products for over 20 years and had extended it.
The Morphy Richards brand saw strong growth in recent years.
This acquisition allows Bajaj to expand its consumer products business and build on the success of brands like Morphy Richards and Nirlep.
Bajaj Electricals is acquiring the Morphy Richards brand rights.
The deal includes rights for India and neighboring markets.
The acquisition is from Glen Electric.
The purchase price is ₹146 crore.
Bajaj Electricals previously held licensing rights for the brand.
- Who
- Bajaj Electricals
- What
- Acquired Morphy Richards brand rights
- Where
- India, Nepal, Bhutan, Bangladesh, Maldives, Sri Lanka
- When
- Not explicitly stated, reported September 24, 2025
- Why
- To gain full ownership of the brand and expand consumer durables business
Buyer's Perspective
Seller's Perspective
Strategic Impact
Buyer's Perspective
Expands product offerings and market reach.
Seller's Perspective
Streamlines operations and capital allocation.
Key facts
- Acquisition
- Morphy Richards Brand Rights
- Buyer
- Bajaj Electricals
- Seller
- Glen Electric
- Price
- ₹146 crore
- Territories
- India, Nepal, Bhutan, Bangladesh, Maldives, Sri Lanka
- Prior Agreement
- Exclusive licensing rights for over 20 years
- Previous Acquisition
- Nirlep Appliances
Timeline
Tensions in the Middle East sparked maritime concerns and global uncertainty.
These tensions also fueled rising oil prices worldwide.
Subsequently, material costs surged for FMCG firms as oil prices rose.
Companies adapted, seeking strategies to preserve sales volumes.
Meanwhile, Bajaj Electricals acquired Morphy Richards brand rights.
Quotes
Bajaj Electricals
Home-grown appliances maker
“The consumer products business registered a revenue growth of 5.6 per cent on the back of good demand for the Morphy Richards brand and domestic appliances such as air coolers”
telegraphindia.com
Sources
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Bajaj Electricals acquires Morphy Richards brand rights for India and neighbouring markets - Telegraph India
Bajaj Electricals snaps 4 day losing run; shares jump 13% on Morphy Richards acquisition
Bajaj Electricals to acquire Morphy Richards brand rights for Rs 146 crore
Bajaj Electricals shares rally 13% on Morphy Richards brand acquisition
Bajaj Electricals share price rallies 11% on Morphy Richards acquisition plans. Do you own?
Bajaj Electricals acquire Morphy Richard’s brand rights
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