2 hrs ago
BharathCloud and Ibentos Partner to Expand AI Marketing
BharathCloud and Ibentos are working together on smarter marketing tools.
Ibentos has a platform called Ibentos HYPE that uses artificial intelligence to help create brand campaigns.
BharathCloud plans to use the platform for its own marketing.
The companies may also make similar tools available to BharathCloud’s customers.
They want to use AI to make events more engaging and easier to manage.
The partnership covers work in India and Canada.
It was discussed at an India-Canada business meeting.
Officials said trade between the two countries totaled $23.66 billion in 2024.
BharathCloud has partnered with Ibentos to advance AI-powered brand marketing and event technology in India and Canada.
BharathCloud will use Ibentos HYPE to create and manage on-brand campaigns at scale.
The companies will explore offering similar AI marketing capabilities to BharathCloud’s customers.
Their collaboration also targets AI-led event experiences designed to improve audience engagement and event management.
The partnership followed discussions at the India-Canada Business Summit; bilateral trade in goods and services reached $23.66 billion in 2024.
- Who
- BharathCloud and Ibentos, with comments from BharathCloud co-founder Rahul Takkallapally, Ibentos co-founder and CMO Jaspinder Bhatia, and Union Minister Piyush Goyal.
- What
- The companies partnered to develop AI-powered brand marketing and event technology.
- Where
- The announcement was made in Hyderabad, and the partnership covers India and Canada.
- When
- The partnership followed discussions at the India-Canada Business Summit; no specific date was stated.
- Why
- To create scalable, interactive marketing campaigns and improve audience engagement and event management through AI.
Key facts
- Companies
- BharathCloud and Ibentos
- Marketing platform
- Ibentos HYPE
- Markets
- India and Canada
- Partnership focus
- AI-powered brand marketing and event technology
- Business summit
- India-Canada Business Summit
- 2024 bilateral trade
- $23.66 billion in goods and services
- 2024 merchandise trade
- Nearly $8.98 billion
Quotes
Rahul Takkallapally
Co-founder of BharathCloud
“As BharathCloud will keep growing its footprint in different markets, we require a technology partner that can bring smarter and more interactive experiences to our marketing campaigns, events and digital engagements.”
thehansindia.com
Sources
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