3 weeks ago
Bank commissions lead mutual fund distribution; wealth managers earn most
When you invest in a mutual fund, a small part of your money goes to paying the people who helped sell the fund.
This money is taken out before you get your share of the profits.
Big banks earn the most from this because they have many customers and lots of branches.
Wealth managers and corporate distributors earn the largest total amount, getting more than 42% of all the money paid.
Fintech apps that let you invest on your phone earn less than banks but more than individual advisors.
Individual advisors who work alone earn much less, and very small advisors earn just a tiny amount.
How much someone earns depends on how much money they manage — the more money they look after, the more they are paid.
Experts say this is about size, not rules, since commissions are tied to the money managed.
The report suggests investors ask how their advisor is paid and check whether a cheaper direct plan is available.
Both commission-based distributors and fee-based advisers are regulated and transparent.
Banks and bank-associated brokers earned the highest average commission of ₹126.6 crore per entity in FY2024-25, collecting ₹6,330 crore across 50 entities.
Wealth managers and corporate mutual fund distributors received the largest share of commissions at ₹11,629 crore, over 42% of the ₹27,335 crore industry total.
Forty-three fintech platforms collectively earned ₹458 crore, averaging ₹10.65 crore in annual commission per entity.
AMFI-disclosed individual distributors earned ₹2,689 crore (₹1.82 crore average), while an estimated 2.03 lakh smaller distributors shared about ₹6,229 crore.
Distribution commissions are paid from a scheme's expense ratio deducted from daily NAV, with the report attributing concentration to scale rather than regulation.
- Who
- Banks, bank-associated brokers, wealth managers, corporate mutual fund distributors, fintech platforms, and individual mutual fund distributors in India
- What
- An analysis of mutual fund distribution commissions for FY2024-25, showing banks lead in average income per entity while wealth managers and corporate distributors hold the largest share of the commission pool
- Where
- India
- When
- FY2024-25 (financial year 2024-25)
- Why
- To reveal how distribution commission income is concentrated and help investors understand how their advisers are compensated
Direct plans and fee-based advice
Commission-based distribution
How investors pay for advice
Direct plans and fee-based advice
Investors should check whether a direct plan of the same scheme is available and verify if their adviser is a SEBI-registered investment adviser, to avoid indirect commission costs.
Commission-based distribution
Distribution commission is not billed separately but paid from the scheme's expense ratio, and both AMFI-registered distributors and SEBI-registered advisers are regulated and transparent models.
Source of commission inequality
Direct plans and fee-based advice
Independent distributors who build client bases through one-to-one relationships face higher acquisition costs, smaller asset books and far lower incomes, suggesting scale-driven disparity.
Commission-based distribution
The report says commission concentration is largely a function of scale rather than regulation, and larger institutions lower the cost of acquiring each additional rupee invested.
Key facts
- Total industry commission (FY2024-25)
- ₹27,335 crore
- Largest commission share
- Wealth managers & corporate MFDs — ₹11,629 crore (over 42%)
- Highest average income per entity
- Banks & bank-associated brokers — ₹126.6 crore (50 entities, ₹6,330 crore total)
- Fintech platforms
- ₹458 crore across 43 platforms (avg ₹10.65 crore each)
- Individual MFDs (AMFI-disclosed)
- ₹2,689 crore across 1,474 distributors (avg ₹1.82 crore)
- Smaller / non-disclosed distributors
- ~₹6,229 crore shared by ~2.03 lakh distributors (avg ~₹3.07 lakh)
- Commission source
- Paid from a scheme's expense ratio, deducted from daily NAV before returns reach investors











