1 day ago
Rajamouli Plans Global Push for Mahesh Babu’s Varanasi
S.S. Rajamouli is making a movie called Varanasi.
He is promoting it in media outlets around the world.
The movie stars Mahesh Babu, Priyanka Chopra Jonas and Prithviraj Sukumaran.
It is planned to open in about 120 countries.
The movie may be translated into more than 50 languages.
Rajamouli is choosing real people to provide the voices instead of using computer-generated voices.
More than 1,500 voice artists are being auditioned.
The promotion also reportedly relates to Rajamouli keeping the movie’s overseas rights as part of his payment.
S.S. Rajamouli is promoting Varanasi through international media as part of a reported financial arrangement.
The arrangement reportedly allows Rajamouli to retain 100% of the film’s overseas rights as remuneration.
Varanasi, starring Mahesh Babu, Priyanka Chopra Jonas and Prithviraj Sukumaran, is planned for release in about 120 countries.
The film is scheduled to be dubbed into more than 50 languages using human voice artists rather than AI-generated voices.
Rajamouli is auditioning more than 1,500 voice artists and using his cast’s international profiles to reach foreign audiences.
- Who
- Director S.S. Rajamouli and the cast of Mahesh Babu, Priyanka Chopra Jonas and Prithviraj Sukumaran.
- What
- A global promotional and dubbing strategy for the film Varanasi.
- Where
- Approximately 120 countries, with promotion targeting Western and African media sectors.
- When
- The film is scheduled for a future global launch; no specific date is provided.
- Why
- To support the film’s international launch, production and branding goals, and reportedly because Rajamouli retains its overseas rights as remuneration.
Key facts
- Film
- Varanasi
- Reported plan value
- Rs 300 crore
- Overseas rights
- Rajamouli reportedly retains 100% of the film’s overseas rights as part of his remuneration.
- Planned reach
- Approximately 120 countries
- International dubbing
- More than 50 world languages
- Voice auditions
- More than 1,500 human voice artists
- Main cast
- Mahesh Babu, Priyanka Chopra Jonas and Prithviraj Sukumaran
Sources
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