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Anand Rathi Group Bets on Trust for India Growth

Anand Rathi Group Bets on Trust for India Growth
Trust Over Transactions: Pradeep Gupta On Anand Rathi Group’s Next Big Growth Leap · freepressjournal.in

Pradeep Gupta helped start Anand Rathi Group in 1994.

The company began by helping people and institutions buy and sell investments.

It later added wealth management, insurance broking and loans.

Gupta says investors today understand financial products better than they did in the past.

Anand Rathi uses offices, local business partners and websites to help customers.

The company believes people need both technology and trusted advisers.

It studies products and customer needs before making recommendations.

Gupta says investments should match a person’s goals and comfort with risk.

The group wants to expand its businesses while building long-term relationships with customers.

Key facts

Founded in financial services
1994
Core businesses at launch
Institutional broking and distribution, consulting, and investment banking
Physical network
Around 100 branches
Business partners
More than 1,200
Customer age profile
Around 80% of customers are above 30
Investor education
Seminars began as early as 1995 and 1996
Growth focus
Broking, wealth management, insurance and reinsurance broking, and non-banking finance

Sources

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