2 weeks ago
BMW used-car sales jump 54% as luxury buyers seek value
BMW sells cars in India, and it has two kinds of sales: brand-new cars and used cars that BMW checks and fixes up.
In the first half of 2026, sales of these checked used BMWs went up by 54 percent.
That is a very big jump.
The whole luxury car market only grew by about 4 percent.
Many people buying used BMWs are buying a luxury car for the very first time.
They include young workers, people who started their own businesses, and businessmen.
A two- or three-year-old BMW costs less than a new one, so it is a cheaper way to get a luxury car.
BMW also gives a warranty and service package, which makes people feel safer about buying a used car.
BMW raised prices for new cars three times this year, so used BMWs look like an even better deal.
The most popular used BMWs are the X1, 3 Series and 5 Series.
BMW is also getting ready to sell used electric BMWs in a few years.
BMW's certified pre-owned car business grew 54% in the first half of 2026, far outpacing the luxury car market's roughly 4% expansion.
BMW Group India sold 9,075 cars in H1 2026, up 17% year-on-year, its highest-ever first-half performance.
Most pre-owned buyers are first-time luxury customers, including young professionals, start-up entrepreneurs and businessmen.
Three BMW India price increases this year, driven by foreign exchange and rising logistics costs, widened the gap between new and certified pre-owned models.
BMW plans to expand its retail footprint from 40 cities to around 50 cities within a year and expects used-EV volumes in two to three years.
- Who
- BMW Group India, led by president and CEO Hardeep Singh Brar, and first-time luxury buyers including young professionals and entrepreneurs.
- What
- BMW's certified pre-owned car sales grew 54% in the first half of 2026, with total H1 sales of 9,075 cars.
- Where
- India.
- When
- First half of 2026.
- Why
- Rising aspirations of young Indians, high trust in certified pre-owned BMWs, and price increases that made used models more attractive.
Key facts
- Company
- BMW Group India
- Pre-owned sales growth
- 54% in H1 2026
- Total H1 2026 sales
- 9,075 cars (up 17% year-on-year)
- Luxury market growth
- Around 4%
- Top pre-owned models
- X1, 3 Series, 5 Series
- Retail footprint
- 40 cities, expanding to about 50 within a year
- Price increases in 2026
- Three
- Used-EV timeline
- Meaningful volumes expected in 2-3 years
Quotes
Hardeep Singh Brar
President and CEO, BMW Group India
“First is expanding consumer base driven by rising aspiration of young Indians and second is the high level of trust that pre‑owned car buyers have come to associate with BMW”
financialexpress.com
“Customers today are more informed than before and want clarity on service history, vehicle condition, resale value and running costs”
financialexpress.com







