9 months ago
Horlicks Rebrands as Superfood-Focused Nutrition Brand
Horlicks, a popular malted drink from Hindustan Unilever, is getting a big makeover.
They're now focusing on superfoods and products with no added sugar.
This is because people are more health-conscious these days, and they want foods that help with things like protein, gut health, and weight loss.
Horlicks is using special technologies to make their products healthier and easier to digest.
They also have a lot of scientists working in India to make these new products.
Plus, they've lowered prices on some products because of changes in taxes.
Horlicks is rebranding as a health-focused brand with superfoods and zero-added-sugar options.
The new Horlicks uses Nutrimax technology for better nutrient absorption and Smart Sweetness technology for natural sweetness.
The rebranding aims to cater to wellness-conscious consumers focusing on protein, gut health, and weight loss.
Hindustan Unilever's lifestyle nutrition segment, including Horlicks and Boost, accounts for 30% of its food and beverage business.
The company has over 800 scientists in India dedicated to R&D for superfood-based products.
- Who
- Hindustan Unilever
- What
- Rebranding of Horlicks as a superfood-focused nutrition brand
- Where
- India
- When
- December 11, 2025
- Why
- To cater to wellness-conscious consumers and changing health needs
Key facts
- Company
- Hindustan Unilever
- Product
- Horlicks
- Technology
- Nutrimax and Smart Sweetness
- Market Segment
- Lifestyle nutrition
- R&D Location
- India (Bengaluru and Mumbai)
- Scientists
- 800+
- GST Impact
- Price cuts and grammage increases
Quotes
Rajneet Kohli
Executive Director of Foods and Refreshment, Hindustan Unilever
“Our lives have become very busy and there has been a greater emphasis on health factors like protein, gut health, weight loss, sugar-free products. In line with these changing needs, we have launched Horlicks as a more purposeful, nutrition-forward brand backed by science.”
thehindubusinessline.com
Sujatha Jayaraman
Head R&D Foods and Beverages, South Asia, Unilever
“Our R&D is fully equipped to unlock the nutritional power of superfoods. With over 800 scientists we are dedicated to innovate with real speed and scientific rigour.”
thehindubusinessline.com
Sources
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