1 month ago

Flipkart Expands Quick Commerce to Smaller Towns

Flipkart Expands Quick Commerce to Smaller Towns
Flipkart’s lead faces quick commerce test · financialexpress.com

Flipkart, which is owned by Walmart, has been very successful in selling things like smartphones and electronics in smaller towns in India.

Now, they want to do well in quick commerce, which is about delivering groceries and daily essentials quickly.

They have a big advantage because they already know what people in these towns like to buy and have a strong delivery network.

They are setting up small warehouses in many cities to make this happen.

However, it's not easy because quick commerce needs a lot of orders and efficient delivery, which might be harder in smaller towns.

Other companies like Blinkit are already doing well in big cities, but Flipkart thinks their understanding of smaller towns will help them succeed.

Key facts

Company
Flipkart
Parent Company
Walmart
Service
Flipkart Minutes
Micro-fulfillment Centres
1,500 planned
Cities Covered
180+
Market Leader in Quick Commerce
Blinkit

Quotes

Satish Meena

advisor at Datum Intelligence

“"Amazon has always been metro heavy, with the top eight cities contributing a major chunk of GMV. Flipkart has been Tier-2-plus heavy. In those cities, Flipkart is not competing for the Meesho customer, but somewhere between the Meesho customer and above,"”
financialexpress.com
“"Their customers live there, and they know the brands that work in these markets. Flipkart will get the first chance in quick commerce also, when it arrives, irrespective of anyone else’s existence,"”
financialexpress.com

Sources

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