7 months ago
Indian FPOs See B2B Growth After Webinars
Farmer Producer Organisations (FPOs) in India have seen a big increase in their business with other companies (B2B) after the government started weekly online meetings.
These meetings help farmers connect with big companies to sell their products.
So far, FPOs have made over ₹1,100 crore from these B2B deals, with the most coming from a trading platform called NCDEX.
The government wants to help more FPOs make at least ₹1 crore each and is aiming to have 5,000 such successful FPOs next year.
Some FPOs are also selling on online platforms like ONDC, but not many are on Amazon or Flipkart because the fees are too high.
The government has also helped FPOs sell to big organizations like NCCF and Nafed, as well as private companies like Mother Dairy and Farmart.
FPOs have seen a significant increase in B2B turnover, reaching over ₹1,100 crore, with the highest transaction of ₹662 crore on NCDEX.
The government aims to increase the number of 'crorepati' FPOs (those with over ₹1 crore turnover) from 1,131 to 5,000 in the next fiscal year.
New Agriverse FPO in West Bengal expects to double its turnover to ₹5 crore in 2026, with 70% coming from B2B transactions.
FPOs face challenges on platforms like Amazon and Flipkart due to high commissions, with only 6 on Amazon and 37 on Flipkart.
FPOs have sold goods worth ₹205 crore to NCCF and ₹111 crore to Nafed, with private companies like Mother Dairy and Farmart also purchasing from FPOs.
- Who
- Farmer Producer Organisations (FPOs) in India
- What
- Increase in B2B turnover and government support through weekly webinars
- Where
- India, with specific mentions of West Bengal’s Coochbehar district and Kashmir
- When
- After the government started weekly webinars last year, with recent data from January 30, 2026
- Why
- To establish marketing linkages between FPOs and corporates, and to increase the turnover of FPOs
Key facts
- Total B2B turnover
- ₹1,100 crore
- Top B2B transaction
- ₹662 crore on NCDEX
- GeM and ONDC transactions
- Close to ₹5 crore
- FPOs with over ₹1 crore turnover
- 1,131 out of 10,000
- Target for 'crorepati' FPOs
- 5,000 in next fiscal
- New Agriverse FPO turnover
- ₹3 crore in 2024-25, aiming for ₹5 crore in 2026
- FPOs on ONDC
- 6,000 registered, ₹1.25 crore sold in 10 months
- FPOs on Amazon and Flipkart
- 6 on Amazon, 37 on Flipkart
- Sales to NCCF and Nafed
- ₹205 crore to NCCF, ₹111 crore to Nafed
- Sales to private companies
- Mother Dairy: ₹1.62 crore, Farmart: ₹80 crore, Olam India: ₹32 crore, Kisaan Say: ₹7.5 crore
Quotes
Senior government official
A senior official in the government
“680 FPOs are currently participating in commodity bourse- National Commodity and Derivatives Exchange (NCDEX) to sell their assorted farm goods which has led to higher price realisation for their members through hedging”
financialexpress.com
“Increase in shareholding in FPOs has also led to collectivisation of small and marginal farmers while members farmers get agri inputs, including fertilisers, crop protection products and equipment at economical cost”
financialexpress.com
Sources
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