1 month ago

mPokket Names Naveen Polishetty as Brand Ambassador

mPokket Names Naveen Polishetty as Brand Ambassador
mPokket Announces Naveen Polishetty as New Brand Ambassador · deccanchronicle.com

mPokket, a digital lending platform in India, has a new brand campaign called 'mPokket Ante Non-Stop Growth'.

The campaign stars Naveen Polishetty, a famous Telugu actor who had to face many rejections before becoming successful.

The campaign shows how mPokket helps young people in India get credit without needing a lot of proof.

It tells the story of how Naveen had to work hard and keep trying before he got his big break.

mPokket wants to be the partner that supports young Indians who have big dreams but need financial help to make them come true.

The campaign includes a main video and two shorter videos that show how mPokket can help people achieve their goals.

Key facts

Brand Ambassador
Naveen Polishetty
Campaign Title
mPokket Ante Non-Stop Growth
Campaign Duration
35-second master film and two 20-second cohort films
Creative Agency
Social Panga
Founder and CEO of mPokket
Gaurav Jalan
Number of First-Time Borrowers
6.5 million
Percentage of Borrowers Under 25
79%

Quotes

Gaurav Jalan

Founder and CEO of mPokket

“Naveen spent years delivering, and the industry kept making him prove it again. That gap between what someone is capable of and what the world is willing to back is exactly what mPokket exists to close. This campaign isn't a metaphor. It's the most honest thing we've said about why we built this.”
deccanchronicle.com
“Young India is full of people who are working hard, delivering results, and growing every day but still finding themselves blocked when they need credit the most.”
deccanchronicle.com

Sources

Related news