1 month ago
mPokket Names Naveen Polishetty as Brand Ambassador
mPokket, a digital lending platform in India, has a new brand campaign called 'mPokket Ante Non-Stop Growth'.
The campaign stars Naveen Polishetty, a famous Telugu actor who had to face many rejections before becoming successful.
The campaign shows how mPokket helps young people in India get credit without needing a lot of proof.
It tells the story of how Naveen had to work hard and keep trying before he got his big break.
mPokket wants to be the partner that supports young Indians who have big dreams but need financial help to make them come true.
The campaign includes a main video and two shorter videos that show how mPokket can help people achieve their goals.
mPokket launches new brand campaign 'mPokket Ante Non-Stop Growth' featuring Naveen Polishetty as brand ambassador.
Campaign highlights Naveen Polishetty's journey of resilience and self-belief, drawing parallels to mPokket's mission.
mPokket aims to support young Indians by providing easy access to credit without demanding endless validation.
Campaign includes a 35-second master film and two 20-second cohort films, developed by Social Panga.
Gaurav Jalan, CEO of mPokket, emphasizes the company's role in bridging the gap between talent and opportunity for young Indians.
- Who
- mPokket, Naveen Polishetty
- What
- Launch of a new brand campaign featuring Naveen Polishetty as the brand ambassador
- Where
- India
- When
- Not specified
- Why
- To support young Indians in achieving their dreams by providing easy access to credit
mPokket's Perspective
Traditional Lending Institutions
Access to Credit
mPokket's Perspective
mPokket provides easy access to credit for young Indians without demanding endless validation.
Traditional Lending Institutions
Traditional institutions often require extensive proof and validation before lending.
Support for Ambition
mPokket's Perspective
mPokket supports the ambitions of young Indians by bridging the gap between talent and opportunity.
Traditional Lending Institutions
Traditional institutions may focus more on established credit histories and financial stability.
Key facts
- Brand Ambassador
- Naveen Polishetty
- Campaign Title
- mPokket Ante Non-Stop Growth
- Campaign Duration
- 35-second master film and two 20-second cohort films
- Creative Agency
- Social Panga
- Founder and CEO of mPokket
- Gaurav Jalan
- Number of First-Time Borrowers
- 6.5 million
- Percentage of Borrowers Under 25
- 79%
Quotes
Gaurav Jalan
Founder and CEO of mPokket
“Naveen spent years delivering, and the industry kept making him prove it again. That gap between what someone is capable of and what the world is willing to back is exactly what mPokket exists to close. This campaign isn't a metaphor. It's the most honest thing we've said about why we built this.”
deccanchronicle.com
“Young India is full of people who are working hard, delivering results, and growing every day but still finding themselves blocked when they need credit the most.”
deccanchronicle.com








