7 months ago
Mysore Saree Udyog Boosts Digital Commerce with Netcore Cloud
Mysore Saree Udyog (MSU), a famous Indian ethnic wear brand, teamed up with Netcore Cloud to improve its online shopping experience.
Using smart technology, they made the online experience feel as personal and special as visiting a physical store.
This helped MSU get more online sales and more paying customers.
They used things like automatic messages, special offers, and different ways to communicate to make shopping online more fun and easy.
MSU wants to keep growing online while still keeping the special feel of its traditional products.
Mysore Saree Udyog (MSU) partnered with Netcore Cloud to enhance its digital commerce experience.
Achieved 8X ROI, 2X increase in online transactions, and 2.5X growth in paying users month-over-month.
Netcore Cloud's AI-powered platform created personalised, behaviour-led customer journeys.
Key strategies included behaviour-based automation, add-to-cart recovery, and omnichannel orchestration.
MSU aims to expand its digital-first growth and make its heritage craftsmanship accessible globally.
- Who
- Mysore Saree Udyog (MSU) and Netcore Cloud
- What
- Collaboration to enhance MSU's digital commerce experience
- Where
- Mumbai, Maharashtra, India
- When
- Announced on January 13
- Why
- To boost conversions, improve marketing ROI, and create personalised customer journeys
Key facts
- Company
- Mysore Saree Udyog (MSU)
- Partner
- Netcore Cloud
- ROI
- 8X during the festive season
- Online Transactions Growth
- 2X increase
- Paying Users Growth
- 2.5X increase month-over-month
- E-commerce Business
- 5-8% of total business
- Flagship Stores
- Bengaluru and Hyderabad
- Artisans Network
- More than 1,500
- Product Varieties
- 35,000+
Quotes
Dinesh Talera
Co-Founder, Mysore Saree Udyog
“For us, technology had to respect tradition. Netcore helped us grow without diluting our heritage, creating an online journey as personal and elegant as our sarees.”
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Kalpit Jain
Group CEO, Netcore Cloud
“MSU’s success is a perfect example of how heritage brands can scale meaningfully with data-driven, AI-led personalisation. We helped MSU merge decades of craftsmanship with modern marketing intelligence, proving that technology can amplify legacy, not replace it.”
theprint.in
