2 hrs ago
Telugu Ticket Hikes for Dubbed Films Renew Affordability Debate
Some big movies are allowed to charge more for tickets in Andhra Pradesh and Telangana.
For Jailer 2, theatres can add Rs 50 or Rs 75 to each ticket for seven days, depending on the kind of theatre.
Some people say this is unfair for dubbed movies, especially when their promotion in Telugu states is limited.
A distributor also says viewers should not have to pay more than audiences in a film’s home market.
Producer Lagadapati Sridhar says tickets should stay affordable so families can go to the movies.
He points to Dhurandhar as an example of a film that earned a lot while ticket prices were lower.
The debate is about whether higher prices help big releases or make moviegoing harder for audiences.
Andhra Pradesh approved a seven-day ticket-price hike for Rajinikanth-starrer Jailer 2.
The order allows single screens to add Rs 50 and multiplexes Rs 75 per ticket.
Critics question the hikes for dubbed films when Telugu-market promotion is limited and home-market prices may be lower.
A distributor cites the underwhelming performance of Coolie, War 2 and Toxic as a reason to reconsider aggressive pricing.
Producer Lagadapati Sridhar urges both Telugu state governments to moderate prices, pointing to Dhurandhar’s reported earnings despite lower rates.
- Who
- Andhra Pradesh authorities approved the Jailer 2 ticket-price increase; distributors, producer Lagadapati Sridhar and moviegoers have criticized or questioned high prices.
- What
- A seven-day special ticket-price increase for Jailer 2 has renewed debate about price hikes for dubbed films and cinema affordability.
- Where
- Andhra Pradesh, with debate also concerning audiences and pricing in Telangana.
- When
- The increase applies for seven days; the article does not specify the dates.
- Why
- The price increases have prompted questions about fairness, limited promotion, affordability and whether special pricing should be routine for major releases.
Support for Special Ticket Pricing
Calls for Affordable Tickets
Higher prices for major releases
Support for Special Ticket Pricing
The article says special hikes are sought for major releases in the name of star power and production costs.
Calls for Affordable Tickets
Critics argue that repeated hikes could alienate audiences and make cinema less accessible, particularly for families.
Pricing for dubbed films
Support for Special Ticket Pricing
Special ticket hikes have also been approved for dubbed releases, including the films discussed in the article.
Calls for Affordable Tickets
A distributor questions why Telugu audiences should pay premium prices for dubbed films, especially when promotion is limited and comparable prices in the stars’ home markets may be lower.
Key facts
- Film at center of latest order
- Jailer 2, starring Rajinikanth
- Duration
- Seven days
- Single-screen increase
- Rs 50 per ticket
- Multiplex increase
- Rs 75 per ticket
- Other film mentioned in pricing debate
- Toxic: A Fairy Tale for Grown-Ups
- Producer’s cited example
- Dhurandhar reportedly collected around Rs 1,000 crore gross in a week despite lower ticket rates.
Quotes
Lagadapati Sridhar
A film producer advocating moderated ticket prices.
“Telugu viewers are among the most passionate movie lovers. They watch stars like Ranveer Singh, Rajinikanth, Yash and Dulquer Salmaan with the same enthusiasm as they do Telugu superstars. You won't find such an audience anywhere else.”
deccanchronicle.com
“Ticket pricing has to be moderated. Many can learn from Dhurandhar, which had minted gold, collecting around Rs 1,000 crore gross in a week despite lower ticket rates.”
deccanchronicle.com
An unnamed distributor
A film distributor commenting on ticket prices for dubbed films in Telugu states.
“When Rajinikanth film is being offered at around Rs 180 in Tamil Nadu, why should Telugu audiences pay more? It amounts to taking advantage of Telugu moviegoers, who have traditionally supported films across industries.”
deccanchronicle.com
Sources
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