1 hr ago
Jailer 2 Ticket Hike in Telugu States Faces Backlash
Some distributors want Jailer 2 tickets to cost more in Andhra Pradesh and Telangana.
They reportedly want permission from the state governments for this increase.
One distributor says this could upset moviegoers.
Tickets in Tamil Nadu are expected to cost about Rs 180, including at multiplexes.
In the Telugu states, tickets could become about Rs 400 to Rs 500.
The distributor says this would be unfair to Telugu audiences.
He pointed to Coolie, War 2 and Toxic as examples that should make distributors more careful.
He also asked governments not to approve special price increases for dubbed films.
Telugu distributors are reportedly seeking government approval to raise Jailer 2 ticket prices in Andhra Pradesh and Telangana.
A distributor warned that higher prices for the dubbed film could alienate Telugu audiences.
Jailer 2 tickets are expected to cost about Rs 180 in Tamil Nadu, including multiplexes.
The proposed Telugu-state increase of Rs 100 to Rs 200 could push prices to roughly Rs 400 to Rs 500.
The distributor cited Coolie, War 2 and Toxic as evidence against aggressive ticket pricing.
- Who
- Some Telugu distributors of Rajinikanth-starrer Jailer 2 and a Telugu distributor who criticized the proposal.
- What
- Distributors are reportedly seeking permission to increase Jailer 2 ticket prices in Andhra Pradesh and Telangana.
- Where
- Andhra Pradesh and Telangana, compared with expected pricing in Tamil Nadu.
- When
- The proposal concerns the film's release period; the distributor specifically mentioned the festive season in October.
- Why
- Distributors are seeking permission for a ticket increase, while a critic warned that high prices could drive audiences away.
Against Aggressive Hikes
Seeking Higher Prices
Ticket pricing
Against Aggressive Hikes
A Telugu distributor says dubbed films should avoid price hikes and argues that Telugu audiences should not pay Rs 400 to Rs 500 when tickets in Tamil Nadu may cost about Rs 180.
Seeking Higher Prices
Some Telugu distributors are reportedly seeking state-government permission for an additional Rs 100 to Rs 200 increase in Andhra Pradesh and Telangana.
Effect on audiences
Against Aggressive Hikes
The critic warns that high prices could lead audiences to avoid the film, citing the response to Toxic as an example.
Seeking Higher Prices
The article reports the distributors' request but does not state their specific justification for the proposed increase.
Government policy
Against Aggressive Hikes
The distributor wants Telugu state governments to reconsider special ticket hikes for dubbed films.
Seeking Higher Prices
The reported request indicates that some distributors still want permission for a higher price, although no government approval is mentioned.
Key facts
- Film
- Jailer 2, starring Rajinikanth
- Affected markets
- Andhra Pradesh and Telangana
- Expected Tamil Nadu price
- About Rs 180, including multiplexes
- Proposed additional increase
- Rs 100 to Rs 200
- Potential Telugu-state price
- About Rs 400 to Rs 500
- Films cited as examples
- Coolie, War 2 and Toxic
- Government decision
- Distributors are reportedly seeking permission; no approval is stated in the article
Quotes
A Telugu distributor
An unnamed Telugu distributor discussing pricing for dubbed films
“Better avoid a ticket hike for a dubbed film. The negative response to the ticket prices for Yash’s Toxic helped Irumudi make more money, as Telugu audiences were upset with the hike and seemingly responded by avoiding the film.”
deccanchronicle.com
“When Rajinikanth is being offered at around Rs 180 in Tamil Nadu, why should Telugu audiences pay Rs 400 to Rs 500? It amounts to taking advantage of the Telugu audience, who have traditionally supported films across industries.”
deccanchronicle.com
Sources
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