3 days ago
Lab-Grown Diamonds Gain Ground as New-Age Brands Scale
This report is about lab-grown diamonds becoming more popular in jewellery.
Zinara is a company working to grow in this market.
Nikita Dutta is joining Zinara as a strategic investor.
The company says she understands fashion and culture.
It also says she knows how newer jewellery shoppers find and connect with brands.
Zinara believes her experience will help the company grow.
The company wants to reach more customers.
Its goal is to make diamond jewellery easier for a wider audience to access.
Zinara says Nikita Dutta is joining the company as a strategic investor.
The company highlighted Dutta’s understanding of fashion and culture.
Zinara said Dutta understands how new-age diamond jewellery consumers think, discover and connect with brands.
The company believes her association will help unlock its next phase of growth.
Zinara aims to make diamond jewellery more accessible to a wider audience.
- Who
- Zinara and strategic investor Nikita Dutta.
- What
- Dutta is joining Zinara as a strategic investor as lab-grown diamonds gain ground in the jewellery market.
- Where
- When
- Why
- Zinara says Dutta’s fashion, culture and consumer insights will support its growth and help make diamond jewellery more accessible.
Key facts
- Company
- Zinara
- New strategic investor
- Nikita Dutta
- Market
- Lab-grown diamond jewellery
- Relevant expertise
- Fashion and culture
- Consumer insight
- How new-age diamond jewellery consumers think, discover and connect with brands
- Stated ambition
- Make diamond jewellery more accessible to a wider audience
Quotes
A Zinara representative
An unidentified representative of Zinara discussing Dutta’s investment and the company’s growth plans
“Nikita Dutta joining us as a strategic investor marks an important step in that journey.”
timesnownews.com
Sources
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