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India’s Electric Motorcycle Market Gains Traction Despite Excess Capacity

India’s Electric Motorcycle Market Gains Traction Despite Excess Capacity
Electric motorcycle sales gain traction, but capacity still far ahead of demand · thehindubusinessline.com

India’s electric motorcycle companies have built factories and stores faster than customers have bought their motorcycles.

Four major manufacturers received about ₹3,500-3,600 crore in investment.

Together, they can make around four lakh motorcycles each year.

However, they sold fewer than 24,000 motorcycles from January through September.

Monthly registrations increased from 2,020 in January to 3,681 in September.

Oben said its Rorr Evo motorcycle helped it become the top-selling electric motorcycle brand in September.

The companies are expanding their dealerships and service centres.

This suggests demand may be starting to grow, but sales are still far below the factories’ capacity.

Key facts

January-September registrations
Fewer than 24,000 motorcycles across the four manufacturers.
September registrations
3,681 combined motorcycles, up from 2,020 in January.
Investment
Approximately ₹3,500-3,600 crore across Ultraviolette, Matter, Revolt and Oben.
Current annual capacity
Approximately four lakh motorcycles combined.
Potential future capacity
Around 7.7 lakh units if planned expansions are completed.
Matter registrations
751 motorcycles from January through September.
Oben retail network
More than 150 showrooms and service centres across over 90 cities in 18 states.

Quotes

Madhumita Agrawal

Founder and CEO of Oben Electric

“The response to Rorr Evo has been extremely encouraging because it shows riders are willing to embrace electric mobility when they find a motorcycle that meets their expectations.”
thehindubusinessline.com
“Becoming India’s No. 1-selling electric motorcycle brand is a significant milestone for Oben and a strong validation of the trust our customers are placing in us and in Rorr Evo.”
thehindubusinessline.com

Sources

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