7 months ago
Mahindra's Design Strategy for Future Vehicles
Mahindra, a big car company, is planning its design strategy for the next ten years.
Pratap Bose, the head of design, explains that Mahindra has different sub-brands like Thar, Scorpio, and Bolero, each with its own unique look.
They use 'vision cars' to show what future cars will look like, and these cars are more focused on what can actually be made.
Starting from 2027, we will see more of these vision cars becoming real products.
The company is also balancing traditional design with new technologies like software and AI.
EV buyers are influencing the design of regular cars too.
Mahindra has design studios all over the world, and they work together to create the best designs.
By 2030, Mahindra wants its cars to be bold, beautiful, and easy to understand.
Mahindra operates multiple sub-brands, each with distinct design languages.
Vision cars represent production-ready concepts, unlike concept cars.
Several vision vehicles showcased in 2022 are influencing current and future production models.
EV design trends are quickly migrating to internal combustion engine (ICE) vehicles.
Mahindra's design philosophy aims to be bold, beautiful, and understandable by 2030.
- Who
- Pratap Bose, Chief Design & Creative Officer, Mahindra & Mahindra
- What
- Discussion on Mahindra's design strategy for the next decade
- Where
- Not specified, but likely in a corporate or design studio setting
- When
- Interview conducted in the present context, with future products starting from 2027
- Why
- To understand Mahindra's approach to design, sub-brand identities, and the influence of technology and EVs on vehicle design
Key facts
- Company
- Mahindra & Mahindra
- Key Person
- Pratap Bose, Chief Design & Creative Officer
- Design Philosophy
- Production-led vision cars
- Future Products
- 2027 onwards
- Design Principles
- Bold, beautiful, and understandable
- Influence of EVs
- EV design influences ICE vehicles
- Design Timeline
- 2030 focus
Quotes
Pratap Bose
Chief design & creative officer, Mahindra & Mahindra
“A concept car is often an exploration and not necessarily meant for production. Vision cars, however, represent a clear intent of products that will come to market. We believe the trailer should reflect the film. When concepts take too many liberties, the final production car often disappoints customers. Vision cars are more focused and production-oriented.”
financialexpress.com
“Mahindra is unique in that we operate multiple sub-brands, each with its own distinct design language. A Thar, Scorpio or Bolero has a very different personality because the customer sets are different. That allows us to experiment and push boundaries within each sub-brand, while still retaining a strong identity.”
financialexpress.com
