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GAIL Launches Campaign Season Two With Clean-Energy Anthem
GAIL has started the second season of a campaign about cleaner energy.
It released four short films and a song called ‘Naye Bharat Ki Nayi Energy’.
The films follow the Mishra family through everyday situations and show ways cleaner fuels can be used.
The campaign discusses fuels such as CNG, PNG, LNG and biogas.
One article also describes a story about a farm using energy and resources in different ways.
GAIL says it wants people, especially young people, to learn about cleaner energy choices.
The films are on YouTube, and the song is being shared on music-streaming services.
The campaign is also being promoted through radio, social media, cinemas and other activities.
GAIL launched Season 2 of ‘Wah Kya Energy Hai’ with four films and an anthem.
The films follow the Mishra family in everyday situations and promote cleaner fuel choices.
The campaign highlights CNG, PNG, IPNG, LNG and CBG for household, commercial and industrial use.
The anthem features energy infrastructure and solutions, including a floating CNG station in Varanasi.
GAIL is promoting the campaign through social media, radio, cinema, influencers and music platforms.
- Who
- GAIL (India) Limited; the campaign features actors Srikant Verma, Divya Jagdale, Luv Vispute and Ahmed Khan.
- What
- GAIL launched the second season of its ‘Wah Kya Energy Hai’ campaign, with four films and the anthem ‘Naye Bharat Ki Nayi Energy’.
- Where
- The campaign targets consumers across India and its films are available on GAIL’s YouTube channel.
- When
- October 7, 2026, according to one report.
- Why
- To raise awareness of cleaner energy choices and encourage consumers, including Gen Z, to consider cleaner fuels.
Key facts
- Launch date
- October 7, 2026, according to one report
- Campaign
- Season 2 of ‘Wah Kya Energy Hai’
- Films
- Four short-format films, each approximately 8–10 minutes long, available on GAIL’s YouTube channel
- Anthem
- ‘Naye Bharat Ki Nayi Energy’, with a runtime of over four minutes
- Energy options featured
- CNG, PNG, IPNG, LNG and CBG
- Promotion
- Social media, influencers, digital banners, radio, cinema, gamified activations and music-streaming services
- Featured actors
- Srikant Verma, Divya Jagdale, Luv Vispute and Ahmed Khan
Quotes
Ayush Gupta
GAIL Director (HR), who leads Corporate Communications & Branding
“Wah Kya Energy Hai Season 2, along with our anthem Naye Bharat Ki Nayi Energy, is an endeavour to kindle greater awareness about clean energy choices and environmental responsibility among consumers. Through logical, grounded and relatable storytelling, we aim to encourage Indians to make smarter, future-ready fuel choices and understand how cleaner energy can positively impact both the environment and everyday life. We have also consciously brought Gen Z into the communication, recognising that”
theprint.in
freepressjournal.in
Sources
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