1 month ago
Brand Activism Fails During CJP Student Protests
Students are protesting against alleged leaks in NEET exams.
Many brands that usually talk about social issues stayed quiet.
Some brands like Paradyes, Mamaearth, and Nilam India supported the protesters.
Others, like Tata Mutual Fund and Adani Cement, continued with regular posts, which upset people.
Brands that support social causes are expected to speak up during important moments like this.
Students are protesting alleged NEET paper leaks led by the Cockroach Janta Party (CJP).
Most brands remained silent or continued promotional content during the protests.
Brands like Paradyes, Mamaearth, and Nilam India supported the protests and paused their content.
Social media users criticized brands for being tone-deaf and ignoring the protests.
Brands that position themselves as socially aware are expected to acknowledge significant social issues.
- Who
- Cockroach Janta Party (CJP)-led student protesters and various brands
- What
- Student protests against alleged NEET paper leaks and brand responses
- Where
- Delhi, Mumbai, Patna
- When
- Recent weeks
- Why
- To address alleged NEET paper leaks and brand activism during social issues
Brands Supporting Protests
Brands Ignoring Protests
Brand Support
Brands Supporting Protests
Brands like Paradyes, Mamaearth, and Nilam India supported the protests, pausing content and voicing concerns.
Brands Ignoring Protests
Most brands remained silent or continued with promotional content, ignoring the protests.
Key facts
- Protest Leaders
- Cockroach Janta Party (CJP)
- Protest Issue
- Alleged NEET paper leaks
- Protest Locations
- Delhi, Mumbai, Patna
- Supportive Brands
- Paradyes, Mamaearth, Nilam India
- Silent Brands
- Tata Mutual Fund, Adani Cement, RuPay, YesMadam, Reliance Jio, Head & Shoulders, ChatGPT
Quotes
Paradyes
Hair‑colour brand
“"Oppression has no place in democracy (maybe the system thinks it is when confronted?) The voices we raise today will change India for years to come. To everyone who showed up, spoke up, and continues to demand fairness, we stand with you."”
theprint.in
Ghazal Alagh
Co‑founder of Mamaearth
“"Aaj dil thoda sa bhaari hai. Aise lag raha hai kuch toh theek nahi hai (Today, my heart feels a little heavy. It feels like something isn’t right.)"”
theprint.in
Nilam India
Clothing brand
“"We believe that speaking up isn’t political, it’s human. No ideology, no institution, no power is more valuable than a human life."”
theprint.in
Sources
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