1 hr ago
Apple CEO John Ternus Explains iPhone Duo’s iPad-Like Design
John Ternus explained why the iPhone Duo has a shape similar to an iPad.
He said Apple wanted to make something new.
The company did not want to simply join two regular phone shapes together.
Ternus thought that approach would create an awkward square device.
Instead, Apple focused on making a large screen that felt natural to use.
The company used its experience designing the iPad.
Apple also created a new aspect ratio for the device.
The article does not provide more details about the iPhone Duo.
John Ternus said the iPhone Duo was designed as a new and unique large-screen experience.
Apple wanted to avoid joining two phone-shaped designs into an awkward square device.
The design process drew on Apple’s experience creating the iPad.
Ternus said Apple developed a new aspect ratio for the device.
The interview did not specify when or where the comments were made.
- Who
- John Ternus, Apple’s CEO, discussed the design.
- What
- Ternus explained why the iPhone Duo uses an iPad-like large-screen design.
- Where
- When
- Why
- Apple wanted to create a natural large-screen experience rather than combine two phone-shaped designs into an awkward square.
Key facts
- Company
- Apple
- Speaker
- John Ternus
- Product
- iPhone Duo
- Design inspiration
- Apple’s iPad experience
- Design goal
- Create a large-screen experience that feels right
- Aspect ratio
- Apple developed a new aspect ratio
- Rejected approach
- Joining two phone shapes into a square device
Quotes
John Ternus
Apple CEO discussing the design approach for the iPhone duo
“We came at it from we want to build a large screen experience that feels right to us. And obviously we've been doing that for a long time with iPad.”
timesnownews.com
Sources
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