2 weeks ago
Sazerac to Buy Au Vodka in Reported £500m Deal
A big American drinks company called Sazerac has agreed to buy a vodka brand called Au Vodka.
Au Vodka started in a city called Swansea in Wales, when two friends decided to make vodka together.
The vodka is famous for its shiny gold bottles and bright flavours.
The deal is reported to be worth about £500 million, which is a huge amount of money.
The two friends who started the company could each get more than £100 million from the sale.
One of the founders, Charlie Morgan, was once famous for a different reason — as a teenager he was a ballboy at a football match and got kicked by a famous player.
The company grew very quickly and now makes more than £80 million in sales each year.
It also makes canned ready-to-drink drinks, which are very popular.
The deal is not finished yet, but it should be completed in a few weeks.
Sazerac wants to sell more of its drinks in the UK, and Au Vodka will help it do that.
US drinks giant Sazerac has agreed to buy Swansea-based Au Vodka in a deal reported at about £500m.
Founders Charlie Morgan and Jackson Quinn could each receive more than £100m from the sale.
Au Vodka reported £82.8m in turnover and £5m in pre-tax profit in the year to April 2025.
The deal is subject to regulatory conditions and is expected to complete within weeks.
Au Vodka is the UK's second-largest ready-to-drink brand by sales, behind Sazerac-owned BuzzBallz.
- Who
- US drinks giant Sazerac and Au Vodka founders Charlie Morgan and Jackson Quinn.
- What
- Sazerac agreed to buy Swansea-based Au Vodka in a deal reported at about £500m.
- Where
- Swansea, Wales, UK.
- When
- The deal was agreed and is expected to complete within weeks; Au Vodka's latest accounts cover the year to April 2025.
- Why
- Sazerac said the acquisition would help it deepen its presence in the UK.
Key facts
- Reported deal value
- About £500m
- Buyer
- Sazerac
- Target
- Au Vodka
- Founders
- Charlie Morgan and Jackson Quinn
- Turnover (year to April 2025)
- £82.8m
- Pre-tax profit
- £5m
- Employees
- More than 80
- UK ready-to-drink ranking
- Second-largest by sales, behind BuzzBallz










