7 months ago
PRCAI Announces 2026 AIPR Certification for PR Professionals
The Public Relations Consultants Association of India (PRCAI) has announced the 2026 edition of its Accreditation in Public Relations (AIPR) certification.
This program is designed to help public relations professionals improve their skills and become better leaders.
The AIPR certification is for professionals with 1 to 10 years of experience.
The assessment includes an online test in February 2026 and final evaluations in March 2026.
PRCAI has partnered with MeritTrac to make the evaluation process more objective and robust.
The goal is to create a benchmark for excellence in public relations and help the industry grow.
PRCAI announces the 2026 edition of the AIPR certification for PR professionals.
The certification is open to professionals with 1-5 years (Level 1) and 5-10 years (Level 2) of experience.
The assessment includes an online aptitude test in February 2026 and final evaluations in March 2026.
PRCAI has partnered with MeritTrac to strengthen the objectivity and robustness of the evaluation process.
The AIPR certification aims to benchmark excellence and strengthen the quality of talent in India’s communications industry.
- Who
- Public Relations Consultants Association of India (PRCAI) and Manipal Group’s MeritTrac
- What
- Announcement of the 2026 edition of the Accreditation in Public Relations (AIPR) certification
- Where
- India, with final evaluations in four locations
- When
- February 2026 (online assessment), March 2026 (final evaluations)
- Why
- To benchmark excellence and strengthen the quality of talent in India’s communications industry
Key facts
- Organization
- Public Relations Consultants Association of India (PRCAI)
- Certification
- Accreditation in Public Relations (AIPR)
- Edition
- 5th edition
- Professionals Accredited
- 68
- Assessment Partner
- Manipal Group’s MeritTrac
- Assessment Levels
- Level 1 (1–5 years) and Level 2 (5–10 years)
- Assessment Dates
- February 2026 (online), March 2026 (final evaluations)
Quotes
Santanu Gogoi
Associate Vice President, PRCAI and Founding Partner, First Partners
“As the role of communications becomes more strategic, the profession requires stronger benchmarks for readiness and leadership maturity. PRCAI’s AIPR addresses this by evaluating how professionals think, structure problems and apply judgement in real-world contexts. It creates a credible benchmark for individuals and enables organisations to identify and invest in high-quality future talent.”
deccanchronicle.com
Deeptie Sethi
CEO, PRCAI
“The communications profession today sits at the intersection of reputation, leadership and trust. AIPR will strengthen that responsibility with top-notch professionals. The 2026 edition sharpens the benchmark for what excellence in Public Relations should look like in today’s landscape, with leadership in strategy, creativity, measurement and problem solving for brands. AIPR will recognize, celebrate a growing community of such individuals to future proof our industry.”
deccanchronicle.com
Manjunath KP
Chief Operations Officer, MeritTrac
“We are thrilled to partner with PRCAI for AIPR which demonstrates the vision of India’s most influential and credible public relations’ association to build talent benchmarks for their industry. The assessment framework ensures that the accreditation reflects real-world readiness for roles in PR and corporate communications.”
deccanchronicle.com
