11 months ago
MSNBC to Rebrand as MS NOW on November 15
MSNBC, a news channel, is changing its name to MS NOW on November 15.
The new name stands for My Source for News, Opinion, and the World.
Even though the name is changing, the channel will continue to provide news coverage with the same mission.
This rebranding is part of a larger change where MSNBC is separating from its parent company, Comcast, and sister network NBC News.
The network is also building its own newsroom and has a distribution deal with Sky News for international reporting.
New promotional content will be released to introduce the rebrand, starting with short videos featuring on-air personalities.
MSNBC will rebrand as MS NOW on November 15.
The new name represents a split from NBC News and Comcast.
MS NOW stands for My Source for News, Opinion, and the World.
Marketing campaigns will begin to introduce the new brand.
MSNBC is building its own newsroom and expanding coverage.
- Who
- MSNBC
- What
- Is rebranding as MS NOW
- Where
- N/A
- When
- November 15
- Why
- Completes split from NBC News and Comcast.
Key facts
- New Name
- MS NOW
- Launch Date
- November 15
- Tagline
- My Source for News, Opinion, and the World
- President of MS NOW
- Rebecca Kutler
Quotes
Rachel Maddow
On-air personality at MSNBC
“A big change is coming to this network, not in the kind of stories we well and our values and our commitment to the proud and the free and the brave. No, the big change, the only change, is our name. Same mission. New name.”
deadline.com
Rebecca Kutler
President, MS NOW
“On the morning of Nov. 15, we will officially make the switch to MS NOW.”
deadline.com
