3 weeks ago

KBC Season 18 Attracts 25+ Sponsors Ahead of Launch

KBC Season 18 Attracts 25+ Sponsors Ahead of Launch
From Maruti Suzuki to PhonePe: KBC Season 18 attracts 25+ sponsors ahead of launch; here's who's on board · businesstoday.in

Kaun Banega Crorepati, often called KBC, is a very famous TV quiz show in India where people answer questions to win money.

A famous actor named Amitabh Bachchan is the host.

A brand-new season is starting on August 10, and it will be on TV every weekday evening at 9 o'clock.

Before the show even starts, lots of companies want to be a part of it.

More than 25 companies have agreed to advertise on the show.

Some companies are new, like Google Gemini, which is a smart computer helper that people can use to practice for the quiz.

Many other companies, like Maruti Suzuki and Aditya Birla Group, are coming back because they trust the show.

The show is watched by families all over India, so companies like being seen on it.

Every company says they love the show because it teaches people to think and learn.

The new season's special theme is all about thinking carefully before acting.

Key facts

Show
Kaun Banega Crorepati Season 18
Host
Amitabh Bachchan
Premiere date
August 10
Airtime
Monday to Friday at 9 pm
Broadcast platforms
Sony Entertainment Television and Sony LIV
Sponsors on board
25+
New Co-Presenting Sponsor
Google Gemini
Season theme
'Sochna Padega'

Quotes

Akshay Agrawal

Head – Linear Ad Sales, Sony Pictures Networks India

“"Kaun Banega Crorepati has always been a beacon of learning, and we are thrilled to see millions of users already coming to the Google Gemini app for registration guidance, sharpening their general knowledge through interactive challenges, and more. As we partner with Sony Pictures Networks India through this iconic journey, we look forward to serving as an interactive knowledge companion for households across the country – giving viewers and aspirants an engaging, intuitive way to explore new …”
businesstoday.in
“"Kaun Banega Crorepati continues to be one of India’s most trusted and credible entertainment franchises, offering advertisers far more than just scale. The strong response from advertisers this season, with over 25 sponsors already on board ahead of launch, underscores the IP’s enduring value and its ability to deliver beyond reach."”
businesstoday.in

Sources

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