2 weeks ago
Deepak Mhaskey Replaces Amit Malviya as BJP Social Media Head
A big political party in India called the BJP has a new person in charge of its social media.
Social media is where people share posts on apps like X, Facebook, and Instagram.
The new leader is Deepak Mhaskey.
He used to be a chemistry teacher and has worked on important boards.
He is replacing Amit Malviya, who did this job for 11 years.
Amit Malviya said he is happy for the new leader and believes he will do a great job.
Deepak Mhaskey said it is a huge responsibility and he feels honored.
He wants to reach young people through short videos called reels.
The party is getting ready for future elections and wants to talk to people all over the country.
Some people in the party thought the old leader was too aggressive, so they wanted a change.
Deepak Mhaskey has been appointed head of the Bharatiya Janata Party's (BJP) social media department, replacing Amit Malviya.
Amit Malviya led the party's social media outreach for 11 years, having headed its IT department since 2015.
Mhaskey, born in 1968 in Raipur, is a former chemistry professor and chairman of Chhattisgarh Medical Services Corporation Limited (CGMSC).
Malviya congratulated Mhaskey and the new co-conveners, expressing confidence that digital communication will achieve newer milestones.
The reshuffle follows reported party concerns over Malviya's aggressive style and disconnect with Gen Z, including during Cockroach Janta Party protests.
- Who
- Deepak Mhaskey, appointed as the BJP's national social media convenor, replacing Amit Malviya.
- What
- A leadership change in the BJP's social media department, announced during a party organisational reshuffle.
- Where
- India, within the Bharatiya Janata Party's national organisation.
- When
- Monday, August 17.
- Why
- As the party prepares for future political campaigns and digital outreach, and amid reported dissatisfaction with Malviya's aggressive approach.
Critics of Malviya's Approach
Supporters of Malviya's Tenure
Reason for Replacement
Critics of Malviya's Approach
Party seniors were reportedly unhappy with Malviya's aggressive style, his trolling of citizens, and an apparent disconnect with Gen Z, notably during the Cockroach Janta Party protests at Jantar Mantar in Delhi.
Supporters of Malviya's Tenure
Malviya successfully led the BJP's social media for 11 years and reshaped India's public discourse; he congratulated his successor and expressed confidence in the new team.
Aggression vs. Logic in Communication
Critics of Malviya's Approach
A BJP leader said 'aggression doesn't work always; logic should be used too', and RSS ideologue Ratan Sharda criticised Malviya for trolling citizens instead of answering their fears.
Supporters of Malviya's Tenure
Mhaskey said propaganda will continue to appear as it has in the past, but truth cannot remain hidden and the party will provide the right answers over the long term.
Key facts
- New Social Media Head
- Deepak Mhaskey
- Predecessor
- Amit Malviya (11 years, head of IT department since 2015)
- Mhaskey's Current Role
- Chairman, Chhattisgarh Medical Services Corporation Limited (CGMSC), with Minister of State rank
- Mhaskey's Background
- Former chemistry professor; MSc in Chemistry; former independent director of Engineers India Limited (EIL)
- Born
- 1968, in Raipur
- Co-conveners
- Priti Gandhi, Shivanand Dwivedi, Alok Bhatt, Arun Yadav
- Announcement Date
- Monday, August 17
- Party President
- Nitin Nabin
Quotes
Amit Malviya
former national social media convenor of the Bharatiya Janata Party
“I wish to particularly congratulate Shri Deepak Mhaskey ji, who will be taking over from me as the head of the BJP’s Social Media Department, and the co-conveners, Smt Priti Gandhi ji, Shri Shivanand Dwivedi ji, Shri Alok Bhatt ji and Shri Arun Yadav ji. I have had the privilege of working closely with each of them over the last decade. I am confident that under their leadership, the BJP’s digital communication will achieve newer milestones and continue to shape India’s public discourse with…”
firstpost.com
rediff.com
Deepak Mhaskey
New head of BJP's social media department, academic and former EIL board member
“"I express my gratitude to the state organisation, the national organisation, our chief minister, our national president Nitin Nabhan, Prime Minister Narendra Modi, all senior leaders and fellow party workers. I will make every effort to fulfil this responsibility with complete dedication."”
rediff.com
Sources
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