12 hrs ago
Krea8 Builds Agency Around Keeping Creative Ideas Undiluted
Krea8 is a new creative company in Mumbai.
Kirti Doshi and Dileep Seshu Basina founded it.
The company says it wants to keep good ideas strong as they become finished work.
It calls this a “zero-dilution” approach.
Krea8 brings strategy, creative work, production and execution closely together.
The people who present an idea also help make it happen.
The article says the company is entering a crowded advertising market.
It does not provide further details about the founders’ previous work.
Krea8 is an independent creative company founded by Kirti Doshi and Dileep Seshu Basina.
The company is based in Mumbai.
Krea8 describes its approach as a “zero-dilution creative company.”
It aims to prevent creative ideas from losing impact as they move through different stages of work.
The company says the people who pitch work also help bring it to life.
- Who
- Krea8, founded by Kirti Doshi and Dileep Seshu Basina.
- What
- An independent creative company promoting a “zero-dilution” approach to creative work.
- Where
- Mumbai, India.
- When
- Why
- Krea8 aims to keep creative ideas from losing impact as they move through strategy, creative, production and execution.
Key facts
- Company
- Krea8
- Founders
- Kirti Doshi and Dileep Seshu Basina
- Company type
- Independent creative company
- Location
- Mumbai
- Described approach
- “Zero-dilution creative company”
- Operating idea
- Keep the people pitching creative work involved in bringing it to life.
Sources
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