CJ ENM and MBC Group partner to expand Korean entertainment in MENA

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  CJ ENM and MBC Group have signed a long-term partnership to expand Korean entertainment for audiences across the Middle East and North Africa.

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  The deal includes a dedicated TVing-branded space on MBC’s Shahid streaming service and Korean programming on MBC4.

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  More than 13 new titles are scheduled for release during 2026, alongside more than 20 titles from CJ ENM’s library.

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  New titles are set to be available on Shahid at the same time as their Korean releases, with Arabic dubbing and subtitles for selected programmes.

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  The companies announced the partnership at MIPCOM in Cannes on October 13, 2026.

Who

CJ ENM and MBC Group.

What

They signed a long-term partnership to expand Korean entertainment across MENA, including a TVing-branded space on Shahid and programming on MBC4.

When

Announced on October 13, 2026.

Where

MENA, through MBC Group’s Shahid streaming service and MBC4; the deal was announced at MIPCOM in Cannes.

Why

The companies aim to make Korean content more accessible to audiences across the region and expand its reach across streaming and television.

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