Business · Companies · 2 hrs ago
Montreal aging-products company expands U.S. operations amid trade disruption
Montreal-based Eugeria sells products for people with dementia and their caregivers through an online store.
Valerie Larochelle and geriatrician Quoc Dinh Nguyen founded the company in 2018 after seeing a gap in products available in Canada.
It sells items such as voice-reminder calendars, home safety devices and pill dispensers, sourced from several countries.
Canada-U.S.
trade tensions have disrupted shipments and raised costs, even for goods made outside both countries.
Eugeria opened a St. Louis office in February 2025 to manage supply-chain logistics and keep goods in the United States.
The company sees aging populations as a major growth opportunity, as the needs of older adults increase.
The Alzheimer Society of Canada estimates that 771,939 Canadians were living with dementia in 2025 and forecasts one million by 2030.
Montreal-based Eugeria is expanding its U.S. operations as trade disruption makes shipping goods from Canada more costly and difficult.
The company opened an office in St. Louis in February 2025 to help manage supply-chain logistics.
Eugeria develops and sells products for caregivers and people living with dementia, sourcing goods from several countries.
The company has distributed products in the U.S. since 2022 and reports $10-million in annual revenue and 40 employees across Canada and the U.S.
CEO Valerie Larochelle says the expansion also supports growth as the population ages.
- Who
- Eugeria, a Montreal-based aging-products company co-founded by CEO Valerie Larochelle and geriatrician Quoc Dinh Nguyen.
- What
- The company is expanding its U.S. operations amid trade disruption and supply-chain challenges.
- When
- Eugeria opened its St. Louis office in February 2025. It has distributed products in the U.S. since 2022.
- Where
- The company is based in Montreal and opened an office in St. Louis, Missouri.
- Why
- Trade uncertainty and higher shipping costs made it practical to keep goods in the U.S.; the company also sees growth opportunities as the population ages.
This story does not have two clearly opposing sides.
Valerie Larochelle and Quoc Dinh Nguyen co-founded Eugeria in Montreal.
Eugeria began distributing products in the U.S.
Eugeria launched Idem, its technology and product development arm.
Eugeria opened an office in St. Louis to better manage supply-chain logistics.
- Headquarters
- Montreal
- U.S. office
- St. Louis, opened in February 2025
- U.S. distribution
- Began in 2022
- Annual revenue
- $10-million
- Employees
- 40 across Canada and the U.S.
- Co-founders
- Valerie Larochelle and Quoc Dinh Nguyen
What people are saying
I always say ‘dementia has no borders,’
We’ve had products stuck at customs between Canada and the U.S. Sometimes products that weren’t even Canadian or from the U.S., just coming from some other geography.
Then when the tariff situation happened, it made business sense, and it’s way easier to just have the goods there.
The world is aging faster now than it has at any time in our history.
Sources
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