Business · Companies · 6 hrs ago
Delhi High Court seeks reasons for curbs on PepsiCo drink labels
A Delhi High Court division bench has asked a single judge to explain an interim order restricting PepsiCo India from using the words “energy drink” on new batches of Adrenaline Rush and Sting Energy.
The restriction followed an order by India’s food safety authority, FSSAI, telling makers of high-caffeine drinks to stop using that label because it could mislead consumers.
PepsiCo challenged the restriction in the High Court.
It argued that its case should be treated like Red Bull India’s, in which the same single judge quashed the FSSAI order.
The division bench asked the single judge to provide detailed reasons within a week.
Those reasons will help the bench consider PepsiCo’s appeal.
The Delhi High Court’s division bench asked a single judge to explain an interim restriction on PepsiCo India Holdings.
The restriction bars PepsiCo from using the “energy drink” descriptor on fresh batches of Adrenaline Rush and Sting Energy.
The bench asked for the reasons within a week so it could consider PepsiCo’s appeal.
PepsiCo is challenging an order by the Food Safety and Standards Authority of India (FSSAI) that told manufacturers of high-caffeine beverages to stop using the descriptor.
- Who
- PepsiCo India Holdings and the Food Safety and Standards Authority of India are involved. A Delhi High Court division bench asked a single judge for reasons.
- What
- The court sought reasons for an interim restriction on PepsiCo’s use of the “energy drink” descriptor on fresh batches of two brands.
- When
- The division bench made the request on Monday. The article was published on October 12, 2026.
- Where
- Delhi High Court, India.
- Why
- The reasons were requested to help the division bench deal with PepsiCo’s appeal.
PepsiCo India Holdings
Food Safety and Standards Authority of India
Use of descriptor
PepsiCo India Holdings
PepsiCo challenged the restriction and sought parity with Red Bull India’s case.
Food Safety and Standards Authority of India
The FSSAI told manufacturers of high-caffeine beverages to stop using the descriptor, calling it a misleading claim.
The FSSAI ordered manufacturers of high-caffeine beverages to stop using the “energy drink” descriptor.
A single judge restricted PepsiCo from using the descriptor on fresh batches of Adrenaline Rush and Sting Energy.
The division bench asked the single judge to provide reasons within a week as it considers PepsiCo’s appeal.
- Court
- Delhi High Court
- Companies
- PepsiCo India Holdings; Red Bull India
- Products
- Adrenaline Rush and Sting Energy
- Descriptor
- energy drink
- Deadline
- Reasons requested within a week
Sources
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