Business · Companies · 2 days ago
Spanish market research startup Autentic AI raises €1.5 million
Autentic AI, a startup founded in Spain, has raised €1.5 million in pre-seed funding.
Baobab Ventures, Lanai Ventures, Acurio Ventures and Masia VC took part in the round.
The company’s platform uses AI to interview many consumers and experts at once, while human researchers interpret the findings.
Traditional market research can take weeks or months and cost tens or hundreds of thousands of euros, according to the company.
Autentic AI says its approach can deliver results in days and help businesses gather customer feedback more often.
It conducts about 1,000 interviews a day and serves clients in consumer goods, retail, pharmaceuticals and cosmetics, and strategy consulting and private equity.
The funding will support further automation and the development of its own network of verified participants, reducing its reliance on external panels.
Autentic AI has raised €1.5 million in pre-seed funding to develop its AI-powered market research platform.
The Spanish start-up uses AI to interview consumers and experts simultaneously, while human researchers interpret the findings.
The platform aims to deliver research results in days rather than the weeks or months traditional studies can take.
The funding will support further automation and the development of a company-owned network of verified consumers and industry experts.
Autentic AI says it conducts around 1,000 interviews a day and expects to complete more than 400,000 by the end of 2026.
- Who
- Spanish start-up Autentic AI raised the funding from Baobab Ventures, Lanai Ventures, Acurio Ventures and Masia VC.
- What
- It raised €1.5 million in pre-seed funding for its AI-powered market research platform.
- When
- The funding was reported on October 9, 2026.
- Where
- Autentic AI was founded in Spain and operates in Latin America and Europe, while beginning to expand to other continents.
- Why
- The funding will accelerate growth, automate more of the research process and build the company’s own network of verified consumers and experts.
This story does not have two clearly opposing sides.
The real cost is making important decisions without hearing from customers.
The traditional model continues to depend heavily on manual work, so a study can take around 12 weeks and cost tens or even hundreds of thousands of euros.
- Funding
- €1.5 million pre-seed round
- Investors
- Baobab Ventures, Lanai Ventures, Acurio Ventures and Masia VC
- Interview volume
- Around 1,000 interviews per day
- 2026 target
- More than 400,000 interviews by year-end
- Sectors
- FMCG, retail, pharmaceuticals and cosmetics, strategy consulting and private equity
Sources
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