Science & Tech · Gadgets & EVs · 3 hrs ago
Virtual fitting tool aims to cut clothing returns for Mexican brands
CaaS offers Mexican clothing brands a virtual fitting tool that recommends a size before a customer pays.
It uses shoppers’ data and garment measurements to create a recommendation and an avatar showing how an item may look on them.
The tool aims to reduce “bracketing,” when customers order several sizes or styles and return what they do not keep.
CaaS says returns fell by up to 70% across three brands it studied, comparing months with similar sales conditions and excluding major promotion periods.
The company did not say how many orders were included, so the result covers a limited set of brands and its exact scale is unclear.
CaaS works with Básicos de México, Yakampot and Campillo, and says brands may need to improve their product and size information before using the tool.
CaaS aims to reach 200 brands in Latin America by the second quarter of 2027.
CaaS offers Mexican clothing brands a virtual fitting tool that recommends a size and shows customers an avatar wearing the garment.
The company says the tool can help brands reduce returns by helping shoppers choose a size before paying.
CaaS reported returns fell by up to 70% across three brands it analyzed, but did not say how many orders were included.
In Mexico, CaaS works with Básicos de México, Yakampot and Campillo.
The company plans to reach 200 brands across Latin America by the second quarter of 2027.
- Who
- CaaS, a virtual fitting tool provider, and the clothing brands using its service.
- What
- CaaS uses shopper data and garment measurements to recommend a size and create an avatar showing how the garment might look.
- When
- The article was published on November 4, 2026. CaaS expects to reach 200 brands by the second quarter of 2027.
- Where
- Mexico, with CaaS also working with more than 20 brands in Argentina.
- Why
- The tool aims to help customers choose the right size and reduce the costs and work involved in handling returns.
This story does not have two clearly opposing sides.
CaaS compared months with similar sales conditions and excluded periods of major promotions when assessing returns.
CaaS expects to reach 200 brands across Latin America.
- Reported return reduction
- Up to 70% across three brands analyzed
- Mexican brand clients
- Básicos de México, Yakampot and Campillo
- Argentina brand clients
- More than 20
- Subscription prices
- $54 for 100 avatar and recommendation generations to $756 for 5,000
- Growth target
- 200 brands across Latin America by the second quarter of 2027
What people are saying
What looks like a high ticket for the company, for the brand, for example, if I say ‘how great, I sold two, three garments,’ yes, but then I have to handle the return of two
It goes from being just a simple app or a simple virtual fitting room to a tool that supports the brand and grows alongside it